NSEProduct launch5d ago · 9 Oct 2026, 04:22 pm
Product launch
United Breweries Limited · UBL
✦ AI Summary▲ PositiveProduct Launch
United Breweries Limited has launched Heineken Silver in Assam, expanding its premium beer offerings in India.
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Growth Catalyst8/10
Governance Concern1/10
Regulatory Risk1/10
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Market Sentiment8/10
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Full Announcement
United Breweries Limited has informed the Exchange about Product launch
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UBLSJR_09102026162210_DisclosureMaterialEventHeinekenSilver09102026.pdf
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October 09, 2026
BSE Limited National Stock Exchange of India Limited
Scrip Code: 532478 Symbol: UBL
Dear Sir,
Sub: Intimation of Product Launch under Regulation 30 of SEBI (Listing Obligations and Disclosure
Requirements) Regulations, 2015 (‘SEBI Listing Regulations’)
In compliance with Regulation 30 read with Para B of Part A of Schedule III of the SEBI Listing
Regulations, we wish to inform that ‘Heineken®Silver’ will be available in the state of Assam with effect
from October 9, 2026.
The details of the said product launch, as required under SEBI Listing Regulations, read with SEBI Master
Circular HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026, and SEBI Circular No.
SEBI/HO/CFD/CFD-PoD-2/P/CIR/2025/25 dated February 25, 2025, are stated below:
Sr. No. Particulars Description
1. Name of the Product Heineken® Silver
2. Date of Launch October 9, 2026
3. Category of the Product Premium Mild Lager Beer
4. Whether it caters to domestic/ international market The current launch is focused on
catering to the domestic market only
5. Name of the countries in which the product is Not Applicable
launched (in case of international)
A copy of the Press Release regarding the product launch is also enclosed herewith and will also be made
available on the Company’s website at www.unitedbreweries.com
Kindly take the same on record.
Thanking you,
For UNITED BREWERIES LIMITED
NIKHIL MALPANI
Company Secretary & Compliance Officer
Encl: As above
Heineken® Silver Launches in Assam
India, October 9, 2026 – United Breweries Limited (UBL), part of the HEINEKEN Company, announced
the launch of Heineken® Silver in Assam. The brand is now available in 11 markets, reflecting the
growing demand for premium and international beer experiences among Indian consumers.
Consumers are increasingly seeking beers that deliver quality, refreshment, and a smooth drinking
experience. The strong response to Heineken® Silver across existing markets has reinforced its appeal
among consumers looking for a contemporary premium lager.
Heineken® Silver is brewed using only three natural ingredients, barley, hops and water, alongside
Heineken®’s signature A-Yeast and a distinctive horizontal brewing process. This unique brewing
method contributes to its smooth, crisp and subtle taste profile, making it a refreshing and easy-to-drink
lager.
Vikram Bahl, Chief Marketing Officer, United Breweries Ltd, said, “The continued expansion of
Heineken® Silver reflects the growing consumer preference for premium beer offerings across India.
Assam is an important market, with consumers increasingly exploring premium beer choices. With our
entry into the state, we are making Heineken® Silver available to more consumers, bringing its smooth
and refreshing taste experience to the market.”
The company continues to drive premiumization through its extensive pan-India manufacturing
network, strong portfolio of brands, and innovation-led growth strategy. Building on the launch of
Heineken® Silver in Kerala, Odisha and Madhya Pradesh, UBL is accelerating the brand’s availability
across key markets in India.
Heineken Silver is available in Assam, priced at INR 120 for a 330 ml pint, INR 160 for a 500ml can and
INR 200 for a 650ml bottle across retail outlets.
About United Breweries Limited:
Bengaluru-headquartered United Breweries Limited, part of the HEINEKEN Company, is the largest beer
manufacturer in India. The company produces and markets packaged drinking water and soda,
internationally recognized beer, and non-alcoholic beverages. Its diverse product portfolio comprises
brands such as Kingfisher Strong, Kingfisher Premium, Kingfisher Smooth, Kingfisher Ultra, Kingfisher
Ultra Max, Kingfisher Ultra Witbier, Heineken® Original, Heineken® Silver, Amstel Grande, and
Heineken® 0.0., Kingfisher Premium Packaged Drinking Water and Kingfisher Strong Power Soda. For
more information: https://www.unitedbreweries.com/.
Media Contacts:
United Breweries Limited | corpcomm@ubmail.com
Avian WE | pritu.harit@avianwe.com | +91 99870 03160
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