BSECompany Update8 Oct 2026 · 8 Oct 2026, 11:43 am
Press Release on" Sojern Convenes European Destination Leaders in Athens for Second Annual Destinations Advisory Board"
RateGain Travel Technologies Ltd · 543417
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RateGain Travel Technologies' subsidiary Sojern has convened its second annual European Destinations Advisory Board in Athens, bringing together senior marketing leaders from destinations across Europe to discuss trends shaping the region's tourism industry.
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RateGain Travel Technologies Ltd - 543417 - Announcement under Regulation 30 (LODR)-Press Release / Media Release
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October 08, 2026
National Stock Exchange of India Limited BSE Limited
(NSE: RATEGAIN) (BSE: 543417)
Sub: Press Release on “Sojern Convenes European Destination Leaders in Athens for Second
Annual Destinations Advisory Board”
Dear Sir / Ma’am,
In accordance with Regulation 30 read with Schedule III of the SEBI (Listing Obligations and Disclosure
Requirements) Regulations, 2015, please find enclosed the press release on “Sojern Convenes European
Destination Leaders in Athens for Second Annual Destinations Advisory Board”
Please take the above information on record.
Thanking you.
Yours faithfully,
For RateGain Travel Technologies Limited
Mukesh Kumar
General Counsel,
Company Secretary & Compliance Officer
Membership No.: A17925
Corporate Office Address: Plot No. 3,4,5, Club 125, Tower A, 4th Floor CIN: L72900DL2012PLC244966
Sector – 125 Noida – 201301, Uttar Pradesh India Website: www.rategain.com
Registered Office Address: M-140, Greater Kailash, Part-II, Delhi-110048 E-mail: help@rategain.com
Tel: +91 120 5057000
Sojern Convenes European Destination Leaders in Athens for Second Annual Destinations
Advisory Board
ATHENS, Greece – October 8, 2026 – RateGain Travel Technologies Limited (BSE: 543417, NSE:
RATEGAIN), a global leader in AI-powered SaaS solutions for the travel and hospitality industry, today
announced that its subsidiary, Sojern, has convened its second annual European Destinations Advisory Board
in Athens, bringing together senior marketing leaders from destinations across Europe to discuss the trends
shaping the region's tourism industry.
The meeting comes at a pivotal moment for European tourism. Record-breaking heatwaves this summer
pushed traveler demand toward shoulder seasons and cooler northern destinations, while escalating conflict
in the Middle East redirected international flight demand toward Europe as travelers sought safer, more
stable routes. Against this backdrop, Sojern's unification with Adara under RateGain arrives as destinations
need sharper, faster insight into shifting behavior—reinforced by Sojern's State of Destination Marketing
2026 report, which found measuring economic impact is now DMOs' top strategic priority.
"This board meeting is one of the most valuable gatherings we do all year—it's a room full of the people
shaping destination marketing across Europe, guiding us on what's working, what isn't, and where we need
to go next," said Sylvia Weiler, President and General Manager, Global Destinations, at Sojern. “As we
bring Sojern and Adara's data and insights together, having that kind of direct line to our customers matters
more than ever. This group has already shaped real changes to our roadmap, and I'm excited to see where
their guidance takes us this year."
With the participation of the Greek National Tourism Organisation (GNTO), Sojern is pleased to welcome the
newest members to its 2026 European Destinations Advisory Board:
● Abigail Sigüenza, Strategic Marketing Director, Madrid Destino
● Victor Goitia, Marketing Director, Costa Brava Girona Tourism Board
● Chris McDonald, Partnership Marketing Campaigns Lead, VisitScotland
New board members will join returning members from the board's inaugural year, including:
● Hervé Le Feuvre, Head of Marketing, Atout France
● Emma Gordon, Senior Marketing Manager, Marketing Manchester
● Stefano Taddio, Head of Digital and CRM, PromoTurismoFVG
● Miguel Gallego, Head of Marketing & Communications, European Travel Commission (ETC)
● Cormac O'Suilleabhain, Brand Partnership Manager, Tourism Ireland
● Costanza Giovannini, Project Leader, Visit Tuscany
● Eleni Mitraki, Director for Tourism Promotion, The Greek National Tourism Organisation (GNTO)
● Jana Štumpová Konicarová, Director of Marketing & Foreign Offices, Czech Tourism
"As Greece welcomes destination leaders from across Europe to Athens, it’s a privilege to host a conversation
about where our industry is headed," said Eleni Mitraki, Director for Tourism Promotion, GNTO. “For
national tourism organisations like ours, success isn’t just about growing visitor numbers, it's about
understanding the true impact of our marketing and using that insight to build the right kind of long-term
sustainable tourism. Sojerns’ Advisory Board gives us a rare space to share those challenges directly with a
partner helping to shape the marketing technology behind those solutions.”
Discussions during the meeting focused on the combined strength of Sojern and Adara following the
RateGain acquisition, the next evolution of Sojern's Economic Impact Report (EIR)—which helps
destinations measure and demonstrate the return on their marketing investment—and the growing role of
Corporate Office Address: Plot No. 3,4,5, Club 125, Tower A, 4th Floor CIN: L72900DL2012PLC244966
Sector – 125 Noida – 201301, Uttar Pradesh India Website: www.rategain.com
Registered Office Address: M-140, Greater Kailash, Part-II, Delhi-110048 E-mail: help@rategain.com
Tel: +91 120 5057000
AI in destination marketing and partnerships—building on the momentum of the board's inaugural year in
Paris.
By fostering collaboration and knowledge sharing among destination leaders, the Advisory Board helps
inform broader industry conversations and ensures Sojern's solutions continue to evolve in line with the
needs of European destinations.
To learn more about how Sojern collaborates with destination marketers, please visit:
www.sojern.com/destinations
About Sojern
Sojern is the leading AI-powered travel platform built for hospitality, designed to boost growth and profitability for the
travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled
traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all
in one place. More than 13,000 travel marketers rely on our platform annually to find, attract, convert and engage
travelers. Sojern, founded in 2007 and acquired by RateGain in 2025, is headquartered in San Francisco, California, with
teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.
About RateGain Travel Technologies Limited
RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality,
working with 14,000+ customers and 700+ partners across 160+ countries. RateGain helps travel and hospitality
businesses accelerate revenue generation through acquisition, retention, and wallet share expansion.
Today, RateGain is one of the world’s largest processors of electronic transactions, price points, and travel intent data,
enabling revenue management, distribution, and marketing teams across hotels, airlines, destination marketing
organizations, online travel agents, metasearch companies, package providers, car rentals, travel management
companies, cruises, and ferries to drive better business outcomes.
Founded in 2004 and headquartered in India, RateGain works with 33 of the Top 40 Hotel Chains, 4 of the Top 5 Airlines,
7 of the Top 10 Car Rental companies, and all leading DMOs, OTAs, and metasearch platforms, including 25 Global
Fortune 500 companies, unlocking new revenue every day. For more information, please visit www.rategain.com
PRESS CONTACTS:
Yasmine Najib
yasmine.najib@sojern.com
press@sojern.com
Corporate Office Address: Plot No. 3,4,5, Club 125, Tower A, 4th Floor CIN: L72900DL2012PLC244966
Sector – 125 Noida – 201301, Uttar Pradesh India Website: www.rategain.com
Registered Office Address: M-140, Greater Kailash, Part-II, Delhi-110048 E-mail: help@rategain.com
Tel: +91 120 5057000