NSEPress Release29 Jun 2026 · 29 Jun 2026, 02:29 pm
Press Release
LT Foods Limited · LTFOODS
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LT Foods Limited, a global FMCG company in the consumer food space, has announced the return of World Biryani Day, a registered Intellectual Property of LT Foods, with a personalized twist featuring Shah Rukh Khan. The campaign aims to create unforgettable experiences for biryani lovers and inspire them to celebrate their love for the beloved dish.
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LT Foods Limited has informed the Exchange regarding a press release dated Jun 29, 2026, titled "Please find enclosed herewith copy of Press Release on DAAWAT® World Biryani Day® Returns Starring You and Shah Rukh Khan .".
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Ref-LTF/ SE/ 2026-27 Date: June 29, 2026
BSE Limited National Stock Exchange of India Ltd.
Phiroze Jeejeebhoy Towers Exchange Plaza, C-1, Block G,
Dalal Street Bandra Kurla Complex,
Mumbai- 400001 Bandra (E), Mumbai – 400 051
Sub: Press Release
Ref. Code: 532783. Scrip ID: LTFOODS
Dear Sir /Madam,
Please find enclosed herewith copy of Press Release on “DAAWAT® World Biryani Day® Returns
— Starring You and Shah Rukh Khan”.
Thanking you.
Yours truly,
For LT Foods Limited
Monika Chawla Jaggia
Company Secretary
Membership No. F5150
Press Release
World Biryani Day® Returns — Starring You and Shah Rukh
Khan
Biryani lovers get a chance to get personalised Ad with SRK by uploading their picture
Delhi (India), 29th June 2026: LT Foods, a global FMCG company in the consumer food space is
back with the World Biryani Day with a powerful Bollywood star led personalized twist.
This year marks 5th edition of World Biryani Day® , that lets you step into the frame
alongside Shah Rukh Khan, the King of Bollywood.
Celebrated every year on the first Sunday of July, World Biryani Day , now a registered
Intellectual Property (IP) of LT Foods, has, over the last 5 years, evolved into a Biryani movement that
brings together biryani enthusiasts from across geographies, cultures and generations. Instituted in
the year 2022, the occasion celebrates the universal love for biryani and the joy of sharing memorable
moments over this iconic dish.
As a part of this year's celebrations, biryani lovers can get lucky and create their own personalised
video featuring themselves alongside Shah Rukh Khan, making them an integral part of
World Biryani Day celebrations. By seamlessly blending technology, entertainment and food, the
campaign aims to create unforgettable experiences for biryani lovers and inspire them to celebrate
their love for the beloved dish.
The Link to the Campaign: https://www.youtube.com/watch?v=_BFYNZOHenI
Link to Participate: https://starwithsrk.daawat.com/
Press Release
Speaking on the occasion, Mr. Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd.,
said, “Biryani is not just a dish — it is an emotion shared across generations, geographies, and
cultures. Five years ago, we instituted World Biryani Day because we firmly believed
that Biryani deserves its own special day where we celebrate this delectable iconic dish, whose appeal
can never be satiated. Today, it has become a cultural moment owned by biryani lovers globally. This
year, we wanted to make the celebration even more personal, immersive and memorable for biryani
lovers. This year’s campaign is our way of bringing together food, technology and entertainment to
create moments that consumers will cherish and share with their loved ones.”
Ritesh Sud, Chief Marketing Officer – India & Far East, LT Foods Ltd. said, “ World
Biryani Day belongs to Biryani lovers and this year, we wanted to give them something truly iconic.
What could be more special than sharing your love for Biryani alongside the King of Bollywood
himself? Our campaign makes this dream a reality for biryani fans. Whether you are cooking for your
family in Mumbai or hosting a biryani feast in Hyderabad, this is your moment to shine. We can't wait
to see every Biryani lover step into the spotlight alongside Shah Rukh Khan and share their
personalised story with their near and dear ones.”
Over the years, has earned its place as one of the most loved Basmati brand globally.
Today, the brand offers a rich and growing portfolio reflecting LT Foods' commitment to making
premium rice experiences more accessible and versatile.
About LT Foods Limited
LT Foods Ltd. [NSE: LTFOODS, BSE: 532783] is a leading global FMCG company in the consumer food space.
It is a leading player globally in the specialty rice and rice-based foods business for more than last 70 years.
The company delivers the finest quality and taste experiences in more than 85 countries across India, the U.S.,
U.K., Europe, the Middle East, the Far East and the Rest of the World. The company’s flagship brands include
, one of India’s most loved and consumed Basmati brands, Royal®, which is one of North America’s
most loved brand and many more. The company is proudly expanding into the future food preferences of
millennials by offering organic food in global markets and supplying organic food-ingredients to leading
businesses. The company is committed to nurturing the goodness of food for people, the community and the
planet.
With a consolidated revenue of around Rs. 11,023 crore as of FY’26, LT Foods has an integrated “Farm to Fork”
approach with a well-entrenched Distribution Network with Global Supply Chain Hubs backed by automated
state-of-the-art and strategically located Processing Units in India, the U.S. and Europe, and a robust distribution
network with 1400+ distributors across the globe.
For further information, please contact:
Monika Chawla Jaggia Mansha Urrahman Waris Vishal Bhalla
Chief Corporate Development Officer Sr. Manager – Corporate Communications Account Director
LT Foods Limited LT Foods Limited Concept PR
E-Mail: monika.jaggia@ltgroup.in E-Mail Id: mansha.waris@ltgroup.in E-Mail: vishal.b@coneptpr.com
M: +91 9818200721 M: +91 9205430516 M: +91 +91 88264 56567
Press Release
Additional information on LT Foods Limited:
Corporate Identification No: L74899DL1990PLC041790
Registered Office Address: Unit No. 134, First Floor, Rectangle – 1, Saket District Centre, New Delhi - 110017
Corporate Office Address: 4th Floor, MVL iPark, Sector – 15, Gurugram - 122001
Website: www.ltfoods.com
Disclaimer: Statements in this document relating to future status, events, or circumstances, including but not
limited to statements about plans and objectives, the progress and results of research and development,
potential project characteristics, project potential and target dates for project related issues are forward looking
statements based on estimates and the anticipated effects of future events on current and developing
circumstances. Such statements are subject to numerous risks and uncertainties and are not necessarily
predictive of future results. Actual results may differ materially from those anticipated in the forward-looking
statements. The Company assumes no obligation to update forward-looking statements to reflect actual results
changed assumptions or other factors.