NSEPress Release29 Sept 2026 · 29 Sept 2026, 04:02 pm
Press Release
Thomas Cook (India) Limited · THOMASCOOK
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Thomas Cook (India) Limited's wholly owned subsidiary, Sterling Holiday Resorts Limited, has announced the opening of Sterling Varanasi, a 33-room hotel located near the Sankat Mochan Hanuman Temple in Varanasi, strengthening the brand's network across India's high-intent spiritual destinations.
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Full Announcement
Thomas Cook (India) Limited has informed the Exchange regarding Press Release of M/s. Sterling Holiday Resorts Limited, wholly owned subsidiary of M/s. Thomas Cook (India) Limited dated September 29, 2026 titled, Sterling Deepens Spiritual Tourism Strategy with Entry into Varanasi .
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September 29, 2026
The Manager, The Manager,
Listing Department Listing Department
BSE Limited National Stock Exchange of India Limited
Phiroze Jeejeebhoy Towers, Exchange Plaza, 5th Floor, Plot No. C/1,
Dalal Street, G Block, Bandra-Kurla Complex, Bandra (E),
Mumbai – 400 001 Mumbai – 400 051
Scrip Code: 500413 Scrip Code: THOMASCOOK
Fax No.: 2272 2037/39/41/61 Fax No.: 2659 8237/38
Dear Sir/ Madam,
Sub: Press Release – Intimation under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements)
Regulations, 2015.
We are enclosing herewith the Press Release of M/s. Sterling Holiday Resorts Limited, wholly owned subsidiary of
M/s. Thomas Cook (India) Limited dated September 29, 2026 titled, “Sterling Deepens Spiritual Tourism Strategy with Entry
into Varanasi”.
This is for your information and records.
Thank you.
Yours faithfully,
For Thomas Cook (India) Limited
Amit J. Parekh
Company Secretary and Compliance Officer
Encl: a/a
Sterling Deepens Spiritual Tourism Strategy with Entry into
Varanasi
Sterling Varanasi opens near Sankat Mochan Hanuman Temple, strengthening the
brand’s network across India’s high-intent spiritual destinations.
Chennai, 29th September 2026: Sterling Holiday Resorts Limited has announced its
entry into Varanasi with the opening of Sterling Varanasi, adding one of India’s most
significant spiritual destinations to its growing portfolio.
Located near the revered Sankat Mochan Hanuman Temple, the 33-room hotel offers
convenient access to Assi Ghat, Shri Kashi Vishwanath Temple, Banaras Hindu
University and the ghats of the Ganges, giving guests a well-connected base from which
to experience Kashi.
The opening strengthens Sterling’s presence across destinations where faith and
spirituality are powerful reasons to travel. With Ayodhya, Haridwar, Rishikesh,
Guruvayur, Tiruvannamalai, Pushkar, Madurai and Puri already part of its network,
Varanasi adds an important destination to the company’s growing spiritual travel
footprint.
For Sterling, the opportunity goes beyond pilgrimage. Faith-led journeys are increasingly
intersecting with family travel, culture, cuisine, heritage and discovery, while travellers
seek greater comfort, reliability and quality hospitality.
Commenting on the opening, Vikram Lalvani, Managing Director & CEO, Sterling
Holiday Resorts (SHRL), said:
“Our strategy is to understand why India travels and build around those reasons.
Spiritual travel has always been one of India’s most enduring travel motivations; what is
changing is the traveller and the experience around the journey.
In Varanasi, the reason to travel may begin with faith, but the journey can extend into
family, culture, cuisine, history and discovery. Our role is to make that experience more
comfortable, reliable and meaningful. Kashi therefore becomes an important addition
to Sterling’s destination-led growth strategy.”
Sterling Varanasi features 33 contemporary rooms, including the unique Premier Rooms
with balconies offering views of Kashi.
Its vegetarian restaurant, RASA KASHI, draws inspiration from Varanasi’s food traditions
while offering a wider menu for contemporary travellers, bringing together two elements
deeply associated with the city—food and faith.
On the fifth floor, KASHI REGALIA, a partially covered glass-roof venue with 180-degree
views across Varanasi, offers a distinctive setting for intimate celebrations, family
gatherings and special occasions.
Guests can build their stay around the rhythms of the destination—from early-morning
boat journeys on the Ganges and the evening Ganga Aarti to temple visits, Sarnath,
Banarasi cuisine, silk and local craft traditions.
Mr. Arya Vishwajeet Singh, Aditi Group, Owner of Sterling Varanasi, said:
“Our vision was to create a contemporary hospitality address that understands why
people come to Varanasi and makes that journey easier and more comfortable. Sterling
brings the brand reach, operating expertise and distribution strength to establish the
property as a trusted hospitality address in the city.”
The addition of Varanasi further advances Sterling’s Destination Architect strategy—
building its network around why people travel, rather than conventional destination
categories alone. A journey may begin with the hills, wildlife, wellness, culture or
spirituality.
About Sterling Holiday Resorts Limited
Sterling Holiday Resorts Limited is a leading hospitality company in India that has a
portfolio in more than 67 unique destinations, and over 3,900 keys operational. Sterling
has resorts at some of India’s best-loved holiday destinations, including Agra, Alleppey,
Amritsar, Anaikatti, Athirappilly, Ayodhya, Badami, Bokaro, Chail, Coorg, Corbett,
Darjeeling, Dehradun, Dharamshala, Gangtok, Gir, Goa, Godavari, Guruvayur, Haridwar,
Jagdalpur, Jaisalmer, Jodhpur, Kalimpong, Kanha, Kasauli, Karwar, Kodaikanal, Kufri,
Lansdowne, Lonavala, Madurai, Malampuzha, Manali, Mohali, Mount Abu, Munnar,
Mussoorie, Nainital, Ooty, Panchgani, Pench, Puri, Pushkar, Ranthambore, Rishikesh,
Rudraprayag, Sakleshpur, Sariska, Sattal, Srinagar, Thekkady, Tipeshwar,
Tiruvannamalai, Udaipur, Varanasi, Vellore, Vythiri, Wayanad, Yelagiri, and Yercaud.
The company is a 100% independently managed subsidiary of Thomas Cook (India)
Limited (TCIL) and part of Fairfax Financial Holdings Limited.
For booking and more information, guests can log on to www.sterlingholidays.com