NSEPress Release29 Sept 2026 · 29 Sept 2026, 11:17 am
Press Release
Pine Labs Limited · PINELABS
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Pine Labs extends its five-year technology partnership with Woolworths Group, focusing on strengthening platform capabilities, deeper API integrations, and supporting new digital stored-value experiences.
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Pine Labs Limited has informed the Exchange regarding a press release dated September 29, 2026, titled "Pine Labs extends five-year technology partnership with Woolworths Group".
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Date: September 29, 2026
BSE Limited, National Stock Exchange of India Limited,
20th Floor, P.J. Towers, Exchange Plaza, C-1, Block G,
Dalal Street, Bandra Kurla Complex, Bandra (E),
Mumbai - 400001. Mumbai – 400 051
BSE Scrip Code: 544606 NSE Scrip Symbol: PINELABS
Dear Sir/Ma’am,
Subject: Press Release - Pine Labs extends five-year technology partnership with Woolworths Group.
Pursuant to Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015,
please find enclosed herewith press release titled ‘Pine Labs extends five-year technology partnership with
Woolworths Group’.
The above information will also be available on the website of the Company
at https://www.pinelabs.com/investor-relations.
You are requested to take the same on record.
Thank You.
For Pine Labs Limited
Neerav Mehta
Company Secretary and Compliance Officer
Membership Number: A20949
Encl: a/a
Pine Labs extends five-year technology partnership with Woolworths Group
Singapore, September 29, 2026 – Pine Labs, a global payments technology company, today announced
the extension of its technology partnership with Woolworths Group, extending its role in powering their
gift card ecosystem through enhanced platform capabilities, deeper API integrations, and support for new
digital stored-value experiences.
Through its Qwikcilver subsidiary, Pine Labs powers the technology platform supporting Woolworths' gift
card programs. The partnership will build on this foundation, with a focus on strengthening platform
capabilities, enabling deeper technology integration, and supporting the evolution of gift card experiences
across physical and digital channels.
Building a flexible technology layer for the gifting economy
Pine Labs’ Qwikcilver platform supports the lifecycle of gift cards products, including issuance, processing,
transaction management, and omnichannel program capabilities.
Its API-led and modular architecture is designed to help Woolworths integrate gift card capabilities with
their wider commerce ecosystems and progressively add new use cases by leveraging the existing
technology infrastructure.
“The most valuable technology partnerships are built over time and become part of the infrastructure
that businesses rely on every day,” said B Amrish Rau, CEO, Pine Labs. “Over the past five years, Pine Labs
and Woolworths have established that kind of relationship. We are now expanding the technology
foundation with enhanced platform capabilities that can support new gift card experiences and stored-
value use cases.”
Technology engineered for enterprise scale
As retailers increasingly connect gifting, customer engagement, and digital commerce experiences,
stored-value platforms are evolving into a critical component of enterprise commerce infrastructure.
Under the engagement, Pine Labs will support Woolworths' ongoing modernization of gift card
infrastructure through enhanced API integrations, increased scalability, and stronger digital program
capabilities.
“As gift card experiences become increasingly digital, integrated, and omnichannel, enterprises need
technology infrastructure that can evolve alongside customer expectations. Our partnership with
Woolworths is focused on providing that long-term foundation," added Rau.
The relationship with Woolworths reflects Pine Labs' focus on helping large enterprises modernize gift
card and stored-value infrastructure through scalable, API-led technology platforms. Through its
subsidiary Qwikcilver, Pine Labs provides a technology layer on which enterprises can operate and evolve
their stored value programs as commerce models and customer expectations change.
About Qwikcilver Solutions Pty Ltd
Qwikcilver Solutions Pty Ltd is the step-down subsidiary of Pine Labs Limited, a technology company
building the Commerce OS that powers digital commerce across South Asia, Southeast Asia, the Middle
East, Africa, Australia, and the United States. Pine Labs' platform connects merchants, enterprises,
financial institutions, and consumers through a unified suite of payments, issuing, credit, and fintech
solutions. Serving businesses across online and in-store commerce.
Pine Labs simplifies payments, enables financial services, and creates seamless commerce experiences.
Its Commerce OS combines financial platforms, payment orchestration, issuing capabilities, prepaid and
stored value solutions, and payment and credit rails, enabling businesses to move money, create customer
value, and deliver increasingly intelligent commerce experiences, at scale.
As commerce becomes increasingly real-time, intelligent, and embedded, Pine Labs is building the
technology infrastructure that powers the next generation of digital commerce.
To know more, please visit www.pinelabs.com