NSEPress Release28 Sept 2026 · 28 Sept 2026, 02:04 pm
Press Release
Thomas Cook (India) Limited · THOMASCOOK
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Thomas Cook (India) Limited's wholly owned subsidiary, Sterling Holiday Resorts Limited, has announced the opening of Sterling Regalia Agra, a new hotel located near the Taj Mahal, strengthening its presence in the Golden Triangle travel circuit.
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Full Announcement
Thomas Cook (India) Limited has informed the Exchange regarding Press Release of M/s. Sterling Holiday Resorts Limited, wholly owned subsidiary of M/s. Thomas Cook (India) Limited dated September 28, 2026 titled, Beyond The Taj: Sterling Regalia A New Landmark in Agra .
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September 28, 2026
The Manager, The Manager,
Listing Department Listing Department
BSE Limited National Stock Exchange of India Limited
Phiroze Jeejeebhoy Towers, Exchange Plaza, 5th Floor, Plot No. C/1,
Dalal Street, G Block, Bandra-Kurla Complex, Bandra (E),
Mumbai – 400 001 Mumbai – 400 051
Scrip Code: 500413 Scrip Code: THOMASCOOK
Fax No.: 2272 2037/39/41/61 Fax No.: 2659 8237/38
Dear Sir/ Madam,
Sub: Press Release – Intimation under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements)
Regulations, 2015.
We are enclosing herewith the Press Release of M/s. Sterling Holiday Resorts Limited, wholly owned subsidiary of
M/s. Thomas Cook (India) Limited dated September 28, 2026 titled, “Beyond The Taj: Sterling Regalia A New Landmark in
Agra”.
This is for your information and records.
Thank you.
Yours faithfully,
For Thomas Cook (India) Limited
Amit J. Parekh
Company Secretary and Compliance Officer
Encl: a/a
Beyond The Taj: Sterling Regalia A New Landmark in Agra
The strengthens Sterling’s presence across high-intent destinations and the Golden
Triangle Travel circuit
Chennai, 28th September 2026: Sterling Holiday Resorts Limited has announced the
opening of Sterling Regalia Agra, strengthening its presence in one of India’s most
recognised travel destinations and adding an important address to the iconic Golden
Triangle circuit.
Located just 1.4 km from the Taj Mahal, the hotel places guests close to Agra’s defining
landmark while providing a comfortable base from which to discover the city’s wider
heritage, cuisine, bazaars and centuries-old craftsmanship. Whilst the Taj may be the
reason travellers come to Agra. Sterling crafts more compelling reasons to leisure and
work.
Commenting on the opening, Vikram Lalvani, Managing Director & CEO, Sterling
Holiday Resorts, said:
“Agra does not have a demand problem; it has a depth opportunity. The Taj brings the
world to Agra. The opportunity for hospitality is to give travellers compelling reasons to
stay longer, explore deeper and experience the city beyond its defining icon.
Our Destination Architect strategy recognises that every destination needs a different
intervention. In emerging destinations, we help create discovery; in established
destinations like Agra, we build deeper engaging moments that connect them into larger
travel circuits. Sterling Regalia Agra strengthens an important node in the Golden Triangle
while opening up more of Agra to the a bleisure traveller.
The landmark creates the visit. The destination must create the journey.”
A different perspective on Agra
Sterling Regalia Agra features 36 contemporary rooms, a multi-cuisine diner, versatile
event spaces and leisure facilities designed for couples, families, business
travellers and small groups.
One of the property’s most distinctive features is its fourth-floor swimming pool with
views towards the Taj Mahal, offering guests an unusual perspective on the monument
beyond the traditional sightseeing experience.
A top-floor deck provides an intimate setting for private celebrations and special
occasions against the backdrop of Agra.
At the lobby level, Regalia Spices brings together flavours inspired by Awadhi, Mughlai
and Braj cuisine, alongside popular international favourites. The 40-cover restaurant
offers both buffet and à la carte dining, reflecting the region’s rich culinary traditions.
Beyond the hotel, guests can explore Agra at a more relaxed pace—from its Mughal
architecture and bustling markets to local cuisine and traditional craftsmanship—
turning what is often a monument-led visit into a fuller destination experience.
Speaking on the occasion, Capt. Brijesh Yadav and Dr. Rekha Yadav, Owners of Taj
Regalia, said: “Our vision was to create an address that does justice to its location—
close to one of the world’s most celebrated monuments, yet with a character and
experience of its own. Sterling brings strong hospitality expertise, reach and a
destination-led approach. Together, we want guests to remember Sterling Regalia Agra
not simply for its proximity to the Taj Mahal, but for how they experienced Agra while
staying with us.”
Strengthening Sterling’s travel circuits
Agra also strengthens Sterling’s ability to build journeys across destinations rather than
isolated stays.
Its location within the Delhi–Agra–Jaipur Golden Triangle, one of India’s most established
travel circuits, allows Sterling to participate in a high-intent travel corridor with strong
appeal across leisure travellers, families, couples, celebrations and groups.
The opening further advances Sterling’s Destination Architect strategy—building around
the role a destination plays in the traveller’s journey.
Some destinations need to be discovered. Others need to be rediscovered. Agra belongs
to the latter.
About Sterling Holiday Resorts Limited
Sterling Holiday Resorts Limited is a leading hospitality company in India that has a
portfolio in more than 67 unique destinations, and over 3,900 keys operational. Sterling
has resorts at some of India’s best-loved holiday destinations, including Agra, Alleppey,
Amritsar, Anaikatti, Athirappilly, Ayodhya, Badami, Bokaro, Chail, Coorg, Corbett,
Darjeeling, Dehradun, Dharamshala, Gangtok, Gir, Goa, Godavari, Guruvayur, Haridwar,
Jagdalpur, Jaisalmer, Jodhpur, Kalimpong, Kanha, Kasauli, Karwar, Kodaikanal, Kufri,
Lansdowne, Lonavala, Madurai, Malampuzha, Manali, Mohali, Mount Abu, Munnar,
Mussoorie, Nainital, Ooty, Panchgani, Pench, Puri, Pushkar, Ranthambore, Rishikesh,
Rudraprayag, Sakleshpur, Sariska, Sattal, Srinagar, Thekkady, Tipeshwar,
Tiruvannamalai, Udaipur, Varanasi, Vellore, Vythiri, Wayanad, Yelagiri, and Yercaud.
The company is a 100% independently managed subsidiary of Thomas Cook (India)
Limited (TCIL) and part of Fairfax Financial Holdings Limited.
For booking and more information, guests can log on to www.sterlingholidays.com