NSEPress Release5d ago · 17 Jul 2026, 01:13 pm
Press Release
AWL Agri Business Limited · AWL
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AWL Agri Business Limited has relaunched its bathing soap portfolio with four new variants featuring upgraded formulations, contemporary packaging, and skincare-inspired ingredients.
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AWL Agri Business Limited has informed the Exchange regarding a press release dated July 17, 2026, titled "Press Release titled Alife Relaunches its Bathing Soap Portfolio with newvariants for everyday Beauty and Care".".
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Agri business
Ref No: AWL/SECT/2026-27/32
July 17, 2026
BSE Limited National Stock Exchange of India Limited
Floor 25, P J Towers, Exchange Plaza,
Dalal Street, Bandra Kurla Complex,
Mumbai – 400 001 Bandra (E), Mumbai – 400 051
Scrip Code: 543458 Scrip Code: AWL
Dear Sir / Madam,
Sub: Press Release titled “Alife Relaunches its Bathing Soap Portfolio with new
variants for everyday Beauty and Care. “
Please find attached copy of press release dated 17th July 2026 titled “Alife Relaunches
its Bathing Soap Portfolio with new variants for everyday Beauty and Care.”
Kindly take the same on records.
Thanking You
Yours faithfully,
For AWL Agri Business Limited
(formerly known as Adani Wilmar Limited)
Darshil Lakhia
Company Secretary
Memb. No: A20217
AWL Agri Business Ltd.
Formerly known as Adani Wilmar Ltd.
Fortune House Tel +91 79 2645 5650
Nr Navrangpura Railway Crossing, Fax +91 79 2645 5621
Ahmedabad 380 009, Gujarat, India info@awl.in
CIN: L15146GJ1999PLC035320 www.awl.in
For a healthy growing nation
Registered Office: Fortune House, Nr Navrangpura Railway Crossing, Ahmedabad 380 009, Gujarat, India
Agri business
Media Release
Alife Relaunches Its Bathing Soap Portfolio with New Variants for Everyday
Beauty and Care
~ Brand introduces four new bathing soap variants with upgraded formulations,
contemporary packaging and skincare-inspired ingredients ~
National, 17th July 2026: Alife, the personal care brand from AWL Agri Business Ltd.
(formerly Adani Wilmar Limited), has relaunched its bathing soap portfolio with four
new variants featuring upgraded formulations, thoughtfully selected ingredients and
contemporary packaging under its new brand promise, 'Khubsurati Kuchh Khaas'. The
new range was officially launched on 15 July 2026 at the company's Mundra
manufacturing facility in the presence of 50 of Alife's top distributors from across the
country, marking an important milestone in the brand's growth journey and
strengthening its partnership with the trade.
The relaunched range is designed to elevate the everyday bathing experience by
combining trusted care with skincare-inspired ingredients, signature fragrances and a
modern visual identity that reflects the evolving needs of today's consumers.
As part of the relaunch, Alife introduces four refreshed variants—Active Nimboo, Haldi
Chandan, Rozy Glow and Fresh Lily—each thoughtfully crafted with carefully selected
ingredients and enhanced formulations to deliver an enriching bathing experience.
Inspired by popular skincare ingredients and paired with signature fragrances, every
variant offers a unique combination of cleansing, care and sensorial appeal. The new
packaging further enhances shelf visibility while clearly communicating the distinctive
benefits of each variant.
The relaunch is anchored in Alife's new brand proposition, 'Khubsurati Kuchh Khaas',
which reflects the brand's evolution from offering everyday personal care to creating
more meaningful bathing experiences through upgraded formulations, special
ingredients and a contemporary visual identity. The refreshed identity reinforces Alife's
commitment to making everyday beauty routines more enjoyable and rewarding for
consumers.
AWL Agri Business Ltd.
Formerly known as Adani Wilmar Ltd.
Fortune House Tel +91 79 2645 5650
Nr Navrangpura Railway Crossing, Fax +91 79 2645 5621
Ahmedabad 380 009, Gujarat, India info@awl.in
CIN: L15146GJ1999PLC035320 www.awl.in
For a healthy growing nation
Registered Office: Fortune House, Nr Navrangpura Railway Crossing, Ahmedabad 380 009, Gujarat, India
Agri business
Speaking about the relaunch, Mr. Mukesh Mishra, Joint President, Sales &
Marketing, AWL Agri Business Ltd., said: "At AWL, we believe everyday personal care
should be both effective and enjoyable. The relaunch of Alife's bathing soap range
reflects our commitment to continuously evolve with consumer preferences by
introducing new variants with enhanced formulations, thoughtfully selected ingredients
and contemporary packaging. With our new brand proposition, 'Khubsurati Kuchh
Khaas', we aim to offer consumers a richer bathing experience that combines trusted
care with skincare-inspired benefits, making every bath feel a little more special."
The relaunched Alife bathing soap range will be available across retail outlets and
leading distribution channels nationwide, offering consumers a refreshed portfolio that
blends upgraded formulations, skincare-inspired ingredients, signature fragrances and
contemporary packaging to meet today's evolving personal care needs.
About AWL Agri Business Ltd. (formerly known as Adani Wilmar Ltd.)
AWL Agri Business Ltd. (formerly Adani Wilmar Limited) is one of India’s largest Food &
FMCG companies, offering a diverse portfolio of essential kitchen staples, including
edible oils, wheat flour, rice, pulses, and sugar. AWL through its brands, including
flagship brand - Fortune, commands the trust of more than 135 million households,
reaching to every 1 in 3 Indian families. With more than 80 manufacturing facilities
across 11 states, including India’s largest single-location refinery in Mundra (5,000 tons
per day capacity), AWL ensures seamless production and distribution across the
country. Its extensive supply chain, supported by 98 stock points, over 10,000
distributors and sub-distributors, along with a retail network of 2.6 million outlets,
guarantees widespread accessibility across urban and rural India.
Beyond serving retail consumers, AWL also caters the HoReCa and institutional
consumers, with staple food products, specialized bakery and Lauric fats, Castor Oil
derivatives, Oleochemicals, and value-added Soya products. Its advanced castor oil
facilities produce pharmaceutical-grade, and low-moisture castor oil, catering to global
markets. Additionally, AWL has expanded into the Home & Personal Care (HPC)
segment, offering soaps, handwashes, and multipurpose cleaners, further
strengthening its product offerings.
AWL Agri Business Ltd.
Formerly known as Adani Wilmar Ltd.
Fortune House Tel +91 79 2645 5650
Nr Navrangpura Railway Crossing, Fax +91 79 2645 5621
Ahmedabad 380 009, Gujarat, India info@awl.in
CIN: L15146GJ1999PLC035320 www.awl.in
For a healthy growing nation
Registered Office: Fortune House, Nr Navrangpura Railway Crossing, Ahmedabad 380 009, Gujarat, India