NSEPress Release5d ago · 17 Jul 2026, 02:25 pm

Press Release

Orkla India Limited · ORKLAINDIA

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Orkla India Limited's subsidiary MTR has launched a new Protein Breakfast Range, combining plant-based protein, convenience, and mindful ingredient choices, to strengthen its leadership in the breakfast category.

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Orkla India Limited has informed the Exchange regarding a press release dated July 17, 2026, titled "MTR strengthens its breakfast leadership with the launch of Protein Breakfast Range ".

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ORKLA2025_17072026142444_SIGNEDPR17072026.pdf

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July 17, 2026 BSE Limited, National Stock Exchange of India Limited, Phiroze Jeejeebhoy Towers, Exchange Plaza, C-1, Block G, Dalal Street, Bandra Kurla Complex, Bandra (E), Mumbai – 400 001 Mumbai – 400 051 Scrip Code: 544595 Scrip Symbol: ORKLAINDIA Subject: Press Release Please find enclosed the press release titled “MTR strengthens its breakfast leadership with the launch of Protein Breakfast Range”. The above information will also be available on the website of the Company at www.orklaindia.com We request you to take the same on record. For Orkla India Limited (Formerly known as Orkla India Private Limited) Kaushik Seshadri Company Secretary and Compliance Officer Encl.: as above ORKLA INDIA LIMITED (Formerly known as “Orkla India Private Limited”) Registered Office: No. 1, 2nd & 3rd Floor, 100 Feet Inner Ring Road, Ejipura, Ashwini Layout, Viveknagar, Bengaluru - 560 047, India CIN: L15136KA1996PLC021007 | T: +91 80 4081 2100/7 | Website: www.orklaindia.com | E-mail: contactus@orklaindia.com MTR strengthens its breakfast leadership with the launch of Protein Breakfast Range Rooted in authentic Indian breakfast and inspired by evolving consumer preferences, the new range combines plant-based protein, convenience and mindful ingredient choices Bengaluru, 17th July 2026: MTR, one of India's most trusted food brands with a legacy spanning over 100 years, announced the launch of its Protein Breakfast Range, further strengthening its leadership in the breakfast category through consumer-led innovation. Building on its long-standing commitment to making authentic Indian breakfast convenient and accessible, MTR is now bringing plant-based protein directly into familiar breakfast favourites, offering consumers the authentic taste they love, the convenience they expect and ingredient choices that meet the preferences of today's conscious eaters. For over a century, MTR has pioneered the breakfast category by making authentic South Indian favourites accessible through innovations such as Dry batters, Fresh Batters and 3-Minute Breakfast solutions. Today, as consumers increasingly seek protein-rich food choices while paying closer attention to ingredients and food labels, MTR continues to evolve its portfolio to address these changing preferences. MTR's new Protein Breakfast Range makes protein consumption more convenient by integrating it into traditional breakfast formats that consumers already know and love. Fortified with plant-based protein and featuring no added preservatives, no maida, no palm oil and low-sodium salt, the range stays true to the authentic taste of consumers' favourite breakfast dishes while supporting more mindful food choices. Commenting on the launch, Sunay Bhasin, CEO, MTR, said: “At MTR, innovation is not just about launching new products; it has always been about understanding changing consumer needs and translating them into relevant food solutions. Whether it was making authentic South Indian breakfast more accessible, preserving regional flavours, or pioneering our 3-Minute Breakfast range to meet the growing demand for convenience, every innovation has been driven by how consumers choose to eat. Today, consumers are becoming more conscious about their food choices, with a growing emphasis on transparency and permissibility, while continuing to seek the comfort and authenticity of traditional Indian foods. We believe consumers are not moving away from the foods they love, they are simply expecting more from them. Therefore, we are evolving the category once again in response to this shift, as we continue to stay true to our consumers and uphold the trust and authenticity that define MTR.” The MTR Protein Breakfast Range comprises Protein Rava Idli Mix, Protein Dosa Mix, Protein Upma Mix, and the 3-Minute Breakfast range featuring Protein Poha, Protein Khatta Meetha Poha and Protein Upma. Each serving delivers 10g of plant-based protein and features a clean-label proposition. Developed at MTR's Cuisine Centre of Excellence in Bengaluru, the range reflects MTR's continued commitment to reimagining Indian breakfast for modern lifestyles. The Protein Breakfast Range will initially be available across the top four metro cities through quick-commerce platforms and leading general trade outlets, with a phased expansion planned across India’s top 28 metros. About MTR Foods MTR Foods, a business unit of Orkla India Limited, is one of India's most trusted food brands, offering a wide portfolio of authentic and convenient food products across categories such as breakfast mixes, spices and masalas, ready-to-eat, beverages, sweets, and others. Backed by Orkla India’s multi- category food expertise, MTR continues to bring authentic Indian taste to consumers in India and across global markets. For more information, visit MTR Foods