NSEPress Release14 Jul 2026 · 14 Jul 2026, 04:06 pm
Press Release
Easy Trip Planners Limited · EASEMYTRIP
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Easy Trip Planners Limited has signed a strategic Memorandum of Understanding (MoU) with the Department of Tourism, Government of Jharkhand, to promote the state's tourism through digital initiatives.
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Easy Trip Planners Limited has informed the Exchange regarding a press release dated July 14, 2026, titled "EaseMyTrip Signs Strategic MoU with Government of Jharkhand to Drive Digital Promotion of the State's Tourism".
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July 14, 2026
BSE Ltd. National Stock Exchange of India Limited
P J Towers, Dalal Street, (NSE). Exchange Plaza, Bandra Kurla
Fort Mumbai – 400001 Complex, Bandra East, Mumbai – 400051
Scrip Code: 543272 Symbol: EASEMYTRIP
Sub: Media Release
In terms of regulation 30 of the SEBI (LODR) Regulations, 2015, we are enclosing herewith a copy
of the media release titled “EaseMyTrip Signs Strategic MoU with Government of Jharkhand to
Drive Digital Promotion of the State's Tourism” being issued to the media.
The aforesaid information will be hosted on the website of the company at
https://www.easemytrip.com/investor-relations.html.
You are requested to take the aforesaid on record.
Thanking you,
For Easy Trip Planners Limited
Priyanka Tiwari
Group Company Secretary and Chief Compliance Officer
Membership No.: A50412
MEDIA RELEASE
EaseMyTrip Signs Strategic MoU with Government of Jharkhand to Drive Digital
Promotion of the State's Tourism
The partnership will leverage EaseMyTrip's extensive travel ecosystem, nationwide customer
reach, and digital capabilities to boost Jharkhand's tourism visibility and drive domestic travel.
New Delhi, July 14th, 2026: EaseMyTrip, one of India's leading online travel-tech platforms, has
signed a strategic Memorandum of Understanding (MoU) with the Department of Tourism,
Government of Jharkhand, to promote the state's diverse tourism offerings through digital
initiatives and enhance its visibility among travellers across the country.
The MoU was signed during the Jharkhand Tourism Stakeholders' Summit held in New Delhi, in
the presence of Hon'ble Chief Minister of Jharkhand, Shri Hemant Soren Ji and Hon'ble Minister
of Tourism, Art, Culture and Sports, Government of Jharkhand, Shri Sudivya Kumar Ji. The
agreement was formally signed by Shri Mukesh Kumar, IAS, Secretary, Department of Tourism,
Government of Jharkhand, on behalf of the State Government, and representatives of
EaseMyTrip.
As part of this collaboration, EaseMyTrip will leverage its extensive customer reach, technology
capabilities, and its dedicated spiritual and domestic tourism vertical, EasyDarshan, to
showcase Jharkhand's tourism potential to millions of travellers through its optimizing digital
marketing and promotional activities to enhance the visibility. The initiative will focus on
promoting the state's renowned spiritual destinations, including the sacred Shri Baidyanath
Dham and other prominent temples, alongside its spectacular waterfalls, lush forests, eco-
tourism experiences, agri-tourism initiatives and rich cultural heritage.
Beyond destination marketing, EaseMyTrip will launch a curated content-driven campaign
featuring a solo traveler or influencer on an immersive journey across the state. The campaign
will highlight Jharkhand’s adventure, natural beauty, and cultural richness, showcasing coal
mines, rolling hills, lush greenery, waterfalls, lakes, and tribal experiences compelling, high-
quality visual storytelling.
Creative assets including banners, videos, and destination content will be developed to
promote Jharkhand Tourism. Mobile and app banners, optimized for Online Travel
Management Platform (OTMP) formats to drive engagement and conversions.
Annual and quarterly promotional calendars will be prepared in consultation with Jharkhand
Tourism to ensure sustained visibility. The partnership will also spotlight Jharkhand’s local
MEDIA RELEASE
festivals, tourism circuits, and unique cultural offerings through EaseMyTrip’s extensive
customer traveler base, digital ecosystem and marketing channels.
Commenting on the collaboration, Shri Mukesh Kumar, IAS, Secretary, Department of
Tourism, Government of Jharkhand, said, "The Government of Jharkhand is committed to
positioning the state as a preferred tourism destination by building greater awareness of its rich
spiritual heritage, natural beauty, and cultural diversity on digital platforms. Our collaboration
with EaseMyTrip is an important step in this direction. By leveraging the company's strong
digital reach and travel ecosystem, we look forward to connecting with more travellers and
showcasing the many experiences that make Jharkhand a truly unique destination."
Further adding, Mr. Rikant Pittie, CEO & Co-Founder, EaseMyTrip, said, "Domestic tourism is
witnessing strong momentum, with travellers increasingly seeking authentic and diverse
experiences. Through this collaboration, EaseMyTrip will create targeted campaigns to bring
Jharkhand's spiritual, cultural, and nature-based experiences to the forefront, while leveraging
our travel ecosystem to reach millions of travellers across India. We are committed to support
the Government of Jharkhand's efforts to strengthen destination visibility and inspire more
travellers to discover the state's diverse tourism offerings."
The partnership reflects EaseMyTrip's broader vision of using technology, innovation, and
strategic collaborations to strengthen domestic tourism, make India's diverse destinations more
accessible to travellers, and contribute to the growth of the country's tourism ecosystem.
About EaseMyTrip
EaseMyTrip (listed on NSE and BSE) is one of India’s largest online travel-tech platforms in terms of air ticket bookings, as per
the Crisil Report–Assessment of the OTA Industry in India (Feb 2021). Bootstrapped and profitable since its inception, the
company is one of the leading online travel-tech platforms in the country, delivering consistent profitability and industry-leading
EBITDA margins. EaseMyTrip offers end-to-end travel solutions including flights, hotels, holiday packages, trains, buses, cabs,
and ancillary travel services. It is also one of the only OTAs in India to offer customers a zero-convenience fee option. The
platform provides access to over 400 international and domestic airlines and 2.9 million+ hotels worldwide, along with train,
bus, and cab bookings. Founded in 2008, EaseMyTrip is headquartered in Delhi with offices across Noida, Gurugram, Bengaluru,
and Mumbai, and has an expanding international presence through subsidiaries in the Philippines, Singapore, Thailand, the UAE,
the UK, the USA, New Zealand, Saudi Arabia, and Brazil.
For Media Queries:
EaseMyTrip Public Relations
Ms. Kiran Sharma
Kiran.Sharma@easemytrip.com
+91 70422 54318