BSECompany Update16 Sept 2026 · 16 Sept 2026, 12:58 pm

Mish brand launched across 21 Reliance Trends stores in 10 States through subsidiary I''Design Fashions Private Limited

Mish Designs Ltd · 544015

✦ AI Summary▲ PositiveExpansion

Mish Designs Ltd has launched its brand across 21 Reliance Trends stores in 10 states through its subsidiary I'Design Fashions Private Limited, expanding its retail presence and omnichannel capabilities.

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Earnings Impact6/10
Growth Catalyst8/10
Governance Concern1/10
Regulatory Risk1/10
Balance Sheet Risk2/10
Liquidity Impact9/10
Market Sentiment8/10

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Mish Designs Ltd - 544015 - Announcement under Regulation 30 (LODR)-Press Release / Media Release

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September 16, 2026 BSE Limited, Listing Department P. J. Towers, Dalal Street, Fort, Mumbai - 400 001 Scrip Code: 544015 Subject: MISH brand launched across 21 Reliance Trends stores in 10 states through subsidiary I’Design Fashions Private Limited Dear Sir(s)/ Madam, Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, we wish to inform you that Mish Designs Limited has launched the MISH brand across 21 Reliance Trends stores spanning 10 states across North, West, East and Central India, through its subsidiary I’Design Fashions Private Limited. A copy of the press release issued in this regard is enclosed herewith. We request you to take note of the same. Thanking you, For Mish Designs Limited Namrata Teli Company Secretary & Compliance Officer Press Release MISH brand launched across 21 Reliance Trends stores in 10 states through subsidiary I’Design Fashions Private Limited Mumbai, India – September 16, 2026 – MISH Designs Limited (“MISH” / “the Company”), a contemporary women’s fashion brand known for its modern silhouettes and versatile collections, is pleased to announce that the MISH brand has officially launched across 21 Reliance Trends stores spanning 10 states across North, West, East and Central India, through its subsidiary I’Design Fashions Private Limited (“I’Design”). The response from customers and store teams has been outstanding right from day one. The rollout through one of India’s leading large-format retail networks gives MISH significant visibility across key metros and emerging fashion markets alike. The launch strengthens the strategic rationale behind the Company’s investment in I’Design which, alongside the existing DeMoza business, is building a scalable large-format retail platform for women’s fashion brands. MISH plans to build on this momentum with further store additions and deeper customer engagement in the months ahead. The development is in line with MISH Designs Limited’s broader vision of building a robust omnichannel presence. Alongside its large-format retail and exclusive brand outlet growth, the brand continues to scale its footprint across leading online marketplaces, ensuring seamless access to its collections for customers nationwide. List of Reliance Trends Stores Sr. No. Store Store Code State 1 RRL Trends Dwarka City Center Delhi 4826 Delhi 2 TV New Delhi Karol Bagh FR3A Delhi 3 RRL Trends Chawla Mall Jalandhar 8097 Punjab 4 RRL Trends Ambi Mall Gurgaon 8035 Haryana 5 RRL Trends Gurgaon Airia Mall TFH9 Haryana 6 RRL Trends East Boring Canal Road TWQI Bihar 7 RRL Trends Mohali CP67 TI1T Punjab 8 RRL Trends Medinipur 5934 West Bengal 9 RRL Trends Itanagar 5970 Arunachal Pradesh 10 RRL Trends Alpha One Ahmedabad 8032 Gujarat 11 RRL Trends Century 21 Mall 8074 Madhya Pradesh 12 RRL Trends Main Street Mall Mumbai 8080 Maharashtra 13 RRL Trends Phoenix Market City 8088 Maharashtra 14 RRL Trends Bhubaneswar Store 8094 Odisha 15 RRL Trends Avani Riverside Mall 8137 West Bengal Sr. No. Store Store Code State 16 RRL Trends Ideal Regency 8138 West Bengal 17 RRL Trends City Center Mall, Siliguri 8141 West Bengal 18 RRL Trends Sangam Complex, Andheri 9626 Maharashtra 19 RRL Trends Capital One Nagpur TF4C Maharashtra 20 RRL Trends Mumbai Ghatkopar R TTL3 Maharashtra 21 RRL Trends Chowk Kolkata TX73 West Bengal Store Visuals MISH at Reliance Trends About Mish Designs Mish is a global women's fashion brand excelling in affordable Western and Indo-Western attire, addressing gaps in women's Western wear with style and accessibility. With a robust digital presence, Mish has sold over 2.5 lakh products online since FY 2017-18 through leading platforms like Myntra, Nykaa Fashion, Ajio, Tata Cliq, and Namshi. Based in India, Mish creates "MISH" and "CURVES BY MISH" clothing for domestic markets and exports the "ZOEY" line to the UAE. The brand offers a diverse range of over 1,000 designs, including dresses, gowns, tops, co- ords, T-shirts, trousers, and palazzos. Backed by a 10,000 sq. ft. manufacturing unit and a dedicated team of 54, Mish prioritizes customer satisfaction through quality products. Blending style with affordability, Mish Designs is a fashion-forward brand specializing in women’s apparel. With a strong digital footprint and the launch of its first flagship store at Seasons Mall, Pune, the brand has further expanded its retail presence with its second store at Zora Mall, Raipur, and third store at Phoenix Mall, Indore. In addition, eight existing DeMoza stores will become part of the transaction, further expanding the Group’s retail network and strengthening its presence across key markets. Through this growing physical and digital presence, Mish Designs is rapidly establishing itself as a trusted and aspirational fashion label for young, urban women. Management Comment Commenting on this development, Mr. Kaushal Goenka, Managing Director of Mish Designs Limited, said: “Reliance Trends is one of the strongest large-format retail platforms in the country, and getting MISH onto 21 of their stores in one go is a huge vote of confidence in the brand. The response from customers has been electric right from the start — this is just the beginning for MISH.” Disclaimer Certain statements in this document may be forward looking statements. Such forward-looking statements are subject to certain risks and uncertainties like government actions, local political or economic developments, technological risks, and many other factors that could cause our actual results to differ materially from those contemplated by the relevant forward-looking statements. Mish Designs Limited will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances. Contact Details: Mish Designs Ltd. Contact: 022-23719478 Email: info@mishindia.com