NSEPress Release4h ago · 22 Sept 2026, 11:57 am
Press Release
Intellect Design Arena Limited · INTELLECT
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Intellect Design Arena Limited has won two awards at the ET Enterprise AI Awards 2026, including 'Indian CEO Driving AI Innovation' for Arun Jain and 'Best AI Development Platform' for Purple Fabric.
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Intellect Design Arena Limited has informed the Exchange regarding a press release dated September 22, 2026, titled "Intellect's Purple Fabric wins "Best AI Development Platform" at ET Enterprise AI Awards 2026; Arun Jain recognised as "Indian CEO Driving AI Innovation .".
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IDAL/2026-27/SE/86 September 22, 2026
National Stock Exchange of India Ltd Scrip Symbol - INTELLECT
BSE Ltd. Scrip Code - 538835
Dear Sir/Madam,
Sub: Intellect's Purple Fabric wins "Best AI Development Platform" at ET Enterprise AI Awards 2026; Arun
Jain recognised as "Indian CEO Driving AI Innovation”
Intellect Design Arena Ltd., a global leader in AI-First, enterprise-grade financial technology, has secured two
major honours at the second edition of the ET Enterprise AI Awards 2026, which saw participation from more
than 100 companies across 46 categories, recognising both the leadership shaping its AI-first strategy and
the enterprise AI platform translating that vision into business impact.
The two recognitions are:
● Indian CEO Driving AI Innovation - Arun Jain, Chairman & Managing Director, Intellect Design Arena,
and Chief Architect, Purple Fabric, for advancing India-built enterprise AI on the global stage
● Best AI Development Platform - Purple Fabric, Intellect’s Open Business Impact AI Platform, for
redefining enterprise AI through measurable business impact
Please find enclosed herewith a copy of the proposed Media Release dated September 22, 2026, titled
Intellect's Purple Fabric wins "Best AI Development Platform" at ET Enterprise AI Awards 2026; Arun Jain
recognised as "Indian CEO Driving AI Innovation”.
Kindly take the above information on record.
Yours Truly,
For Intellect Design Arena Limited
Prakash Bharadwaj
Company Secretary and Compliance Officer
ACS-37214
Intellect's Purple Fabric wins "Best AI Development Platform"
at ET Enterprise AI Awards 2026; Arun Jain recognised as
"Indian CEO Driving AI Innovation”
Chennai (India), September 22, 2026: Intellect Design Arena Ltd., a global leader in AI-First,
enterprise-grade financial technology, has secured two major honours at the second edition of the ET
Enterprise AI Awards 2026, which saw participation from more than 100 companies across 46
categories, recognising both the leadership shaping its AI-first strategy and the enterprise AI platform
translating that vision into business impact.
The two recognitions are:
● Indian CEO Driving AI Innovation - Arun Jain, Chairman & Managing Director, Intellect Design
Arena, and Chief Architect, Purple Fabric, for advancing India-built enterprise AI on the global
stage
● Best AI Development Platform - Purple Fabric, Intellect’s Open Business Impact AI Platform, for
redefining enterprise AI through measurable business impact
The awards followed a rigorous, evidence-led evaluation process, with judges assessing entries on
demonstrated results, supporting evidence, quality of submission and clarity of presentation. The
evaluation parameters varied by category and included measurable business outcomes, innovation and
technical excellence, client adoption, scalability and market readiness, leadership and influence, and
responsible AI and governance. For individual awards, the criteria included innovation and technical
contribution, impact and outcomes, leadership and influence, future potential, and responsible AI and
ethics. For AI development platforms, the evaluation focused on innovation and originality, technical
excellence, client adoption and case studies, scalability and market readiness, and responsible AI and
governance.
The process was supported by a Jury and Grand Jury comprising senior leaders from technology, financial
services, business, healthcare and public institutions, bringing together expertise from organisations
including UIDAI, Razorpay, Tracxn, HCL, NITI Aayog, SoftBank Group, Bharti Airtel and the Reserve Bank
of India.
Arun Jain: Architecting the Shift from Artificial Intelligence to Business Impact AI
As Chairman & Managing Director of Intellect and Chief Architect of Purple Fabric, Arun brings nearly
four decades of experience across financial technology, enterprise architecture and institution building
to Intellect’s AI-first strategy. Rooted in First Principles Thinking and Design Thinking, his approach
focuses on solving enterprise problems at their core and moving organisations beyond generic AI
experimentation towards intelligence that is contextual, domain-aware, governed and aligned to
measurable business outcomes.
As Chief Architect of Purple Fabric, Arun has played a central role in shaping the platform’s philosophy
and architecture, drawing on his deep understanding of financial institutions, complex enterprise
environments and large-scale technology transformation. Purple Fabric brings together enterprise
knowledge, specialised domain expertise, model choice and governance within a unified, composable
framework designed to help enterprises operationalise AI with greater relevance, control and impact.
The Indian CEO Driving AI Innovation recognition acknowledges Arun’s distinctive role as both a
business leader and technology architect, translating decades of domain and technology expertise into
an India-built enterprise AI vision with global relevance, and advancing the shift from Artificial
Intelligence to Business Impact AI.
Purple Fabric: Building the Foundation for Business Impact AI
The Best AI Development Platform recognition reflects Purple Fabric’s approach to solving some of the
most persistent challenges in enterprise AI: fragmented knowledge, isolated automation, dependence on
individual models and the need for stronger governance. As Intellect’s Open Business Impact AI Platform,
Purple Fabric brings together enterprise knowledge, specialised domain expertise, model flexibility and
governance to help organisations move from generic AI experimentation towards contextual, governed
and measurable business impact.
At the core of Purple Fabric are the Enterprise Knowledge Garden, which connects structured and
unstructured enterprise information into contextual intelligence; Enterprise Digital Experts, which bring
specialised domain expertise into AI-driven workflows; the LLM Optimisation Hub, which enables
enterprises to work across multiple models while optimising for accuracy, latency and cost; and
Enterprise Governance, providing explainability, decision lineage, entitlement controls and monitoring
across the AI lifecycle.
Advancing Enterprise AI with MSOCK: Multi-Dimensional, Multi-Layer System of
Connected Knowledge
Intellect has extended the Purple Fabric platform by introducing MSOCK (Multi-Dimensional, Multi-Layer
System of Connected Knowledge), launched on September 9 at Global Fintech Fest 2026 in Mumbai.
MSOCK is an AI-native engineering system, designed to help AI understand the business intent,
institutional knowledge and architectural dependencies of an enterprise before executing change. Its
21-Dimension Visual Spatial Graph creates a connected, computable and visual representation of
enterprise knowledge, advancing Intellect's shift from coding-led software engineering towards cognitive
engineering. Together, Purple Fabric and MSOCK strengthen Intellect’s Business Impact AI proposition,
bringing enterprise knowledge, domain intelligence, AI models and governance together to enable more
contextual, explainable and outcome-oriented AI for complex enterprise environments.
Commenting on the recognition, Arun Jain, Chairman & Managing Director,
Intellect Design Arena and Chief Architect, Purple Fabric, said: “We are
honoured to receive two recognitions at the ET Enterprise AI Awards 2026.
These awards reinforce our belief that enterprise AI must move beyond
experimentation to deliver contextual, governed and measurable business
impact. Purple Fabric was designed around this principle, and with MSOCK we
are taking that journey further by enabling AI to understand the knowledge,
relationships and dependencies that define an enterprise before it acts. This
shift from coding-led engineering to cognitive engineering strengthens our
conviction that India can architect world-class enterprise AI innovation for global businesses. Our larger
vision is to see India emerge not just as a technology d
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