NSEPress Release3d ago · 19 Sept 2026, 11:06 am
Press Release
The Ramco Cements Limited · RAMCOCEM
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The Ramco Cements Limited's construction chemicals brand 'Hard Worker' has won three prestigious honours at the Kyoorius Design Awards 2026, including the Grand Prix - Grey Elephant.
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Full Announcement
The Ramco Cements Limited has informed the Exchange regarding a press release dated September 18, 2026, titled "Hard Worker Wins Three Honours at Kyoorius Design Awards 2026, Including the Grand Prix Grey Elephant".
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Corporate Office:
Auras Corporate Centre, V Floor,
98-A, Dr. Radhakrishnan Salai, Mylapore,
Chennai – 600 004, India.
Phone: +91-44 28478666, Fax: +91-44 28478676
Web Site: www.ramcocements.in
THE R A M C O C E M E N T S L I M I T E D Corporate Identity Number: L26941TN1957PLC003566
19 September 2026
National Stock Exchange of India Limited,
Exchange Plaza, Bandra-Kurla Complex,
Bandra (E), Mumbai – 400 051.
Scrip Code : RAMCOCEM
BSE Limited,
Floor 25, “P.J.Towers”,
Dalal Street,
Mumbai – 400 001.
Scrip Code : 500260
Dear Sirs,
Sub: Press Release – Three Honours at Kyoorius Design Awards 2026.
We are pleased to inform you that our Company’s construction chemicals brand “Hard
Worker” has won three prestigious honours at the Kyoorius Design Awards 2026, including
the coveted Grand Prix - Grey Elephant in the Design in Action track.
Our Hard Worker brand also won two Blue Elephant honours - one for Design in Action and
another for Packaging, recognising the distinctive design thinking that has shaped Hard
Worker’s identity and packaging.
Pursuant to Regulation 30, read with Schedule III of SEBI-LODR, we enclose a copy of the Press
Release.
Thanking you,
Yours faithfully,
For THE RAMCO CEMENTS LIMITED,
K.SELVANAYAGAM
SECRETARY
Encl : As above
Registered Office: “Ramamandiram”, Rajapalayam – 626 117. Tamil Nadu
18/09/2026
PRESS RELEASE
Hard Worker Wins Three Honours at Kyoorius Design Awards 2026,
Including the Grand Prix Grey Elephant
The Ramco Cements Limited’s construction chemicals brand Hard Worker has won three prestigious
honours at the Kyoorius Design Awards 2026, including the coveted Grand Prix - Grey Elephant in the
Design in Action track.
The brand also won two Blue Elephant honours - one for Design in Action and another for Packaging,
recognising the distinctive design thinking that has shaped Hard Worker’s identity and packaging.
The awards were presented at the Kyoorius Design Awards 2026, which celebrates excellence in
design across India.
Launched in 2025, Hard Worker entered the highly competitive construction chemicals category with
a distinctive design philosophy built around its brand promise - “Hard-working products for
hardworking people.” The brand draws inspiration from nature, using animals and birds as visual
representations of product benefits. The camel, for instance, represents the water-retention
capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of
Hard Worker Block Fix. This visual language has been extended consistently across packaging, retail,
communication, literature, digital platforms and other brand touchpoints.
The packaging became one of the most recognisable elements of the brand. Rather than relying on
conventional construction-category codes, Hard Worker uses bold colours, distinctive animal
illustrations and simple visual storytelling to make product benefits easier to understand and
remember. The approach was designed to work across diverse markets and audiences, including
construction workers and applicators.
“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build
the brand. In a category that is largely functional, we wanted to create a brand that people could
recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of
this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.
Mr. Balaji K. Moorthy, Executive Director - Marketing, Ramco Cements said “In a category where
communication has traditionally been product-led and functional, we wanted Hard Worker to stand
apart by making design an integral part of the brand experience. From the distinctive animal-led
packaging to our communication across consumer and trade touchpoints, every element was
designed to make the brand more memorable and the product benefits easier to understand.”
The recognition comes at a significant milestone for Hard Worker. Within its first 12 months, the
brand crossed ₹350 crore in sales, reflecting the scale of its market journey since launch.
The latest honours add to Hard Worker’s growing recognition at leading industry award platforms.
Earlier in 2026, the brand’s campaign won six honours at the Kyoorius Creative Awards, including the
Grey Elephant Grand Prix for its Eco Plaster film.
About Kyoorius Design Awards
Ethically and with the highest standards, the Kyoorius Design Awards recognise, honour and award
the most outstanding design work in the Indian visual communications sphere.
The Kyoorius Design Awards have a comprehensive list of categories, structured to recognise
individual components as well as entire projects that exist across multiple platforms and channels.
A specialist jury, consisting of the top design professionals from across the world, is selected to judge
all submitted entries. The Kyoorius Design Awards 2026 was announced on 12th September 2026 in
Goa.
About The Ramco Cements Limited
The Ramco Cements Limited is one of India’s leading cement manufacturers and is part of the Ramco
Group. With a strong presence across cement and allied building-material solutions, the company
continues to expand its portfolio to address the evolving needs of the construction ecosystem.
About Hard Worker
Hard Worker is The Ramco Cements Limited’s construction chemicals brand, offering solutions across
key construction applications. Built on the philosophy “Hard-working products for hardworking
people,” the brand combines product performance with distinctive, easy-to-understand
communication and design.
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