General Updates

September 17, 2026 BSE Limited National Stock Exchange of India Limited Scrip code: 535755 Symbol: ABFRL Sub.: Aditya Birla Digital Fashion Ventures Limited (“ABDFVL”), a wholly owned subsidiary of the Company, has increased its stake in its subsidiary, Imperial Online Services Private Limited (“Imperial”), thereby making Imperial a wholly owned subsidiary of ABDFVL Ref.: a. Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015 (“SEBI Listing Regulations”) and b. SEBI Master Circular No. HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026 (“SEBI Master Circular”) With reference to the captioned subject, we wish to inform that Aditya Birla Digital Fashion Ventures Limited (“ABDFVL”), a wholly owned subsidiary of the Company, has today, i.e., September 17, 2026, acquired an additional 15.62% equity stake in its subsidiary, Imperial Online Services Private Limited (“Imperial”). Pursuant to the aforesaid acquisition, Imperial has become a wholly owned subsidiary of ABDFVL and consequently, step-down wholly owned subsidiary of the Company. Brief details in accordance with the SEBI Listing Regulations read with aforesaid SEBI Master Circular are annexed herewith as Annexure A. The above is being made available on the website of the Company i.e., www.abfrl.com. This is for your information and record. Thanking you, Sincerely, For Aditya Birla Fashion and Retail Limited Rajeev Agrawal Company Secretary & Compliance Officer ACS 18877 Encl.: As above ADITYA BIRLA FASHION AND RETAIL LIMITED Registered Office: Piramal Agastya Corporate Park, Building ‘A’, CIN: L18101MH2007PLC233901 Website: www.abfrl.com 4th and 5th Floor, Unit No. 401, 403, 501, 502, Tel.: +91 86529 05000 E-mail: secretarial@abfrl.adityabirla.com L.B.S. Road, Kurla, Mumbai - 400 070 Fax: +91 86529 05400 Annexure A Sr. Particulars Details a) Name of the target entity, details in brief such as Name - Imperial Online Services Private Limited (“Imperial”) size, turnover etc. Brief Details: The Target Entity is a subsidiary company of Aditya Birla Digital Fashion Ventures Limited (“ABDFVL”), a wholly owned subsidiary of the Company. The total paid-up Equity Share Capital of Target Entity as on date is Rs. 1,29,66,890 (Rupees One Crore Twenty-Nine Lakh Sixty-Six Thousand Eight Hundred and Ninety) and the turnover of Target Entity for the financial year ended March 31, 2026 is Rs. 119.38 Cr. b) Whether the acquisition would fall within related No, the said equity acquisition does not fall within the party transaction(s) and whether the promoter/ definition of Related Party Transaction. promoter group/ group companies have any interest in the entity being acquired? If yes, nature None of the promoter/promoter group/group companies have of interest and details thereof and whether the any interest in the acquisition of the above equity stake. same is done at “arm’s length”. c) Industry to which the entity being acquired belongs. Fashion, apparel and accessories d) Objects and impact of acquisition (including but not Transaction is in accordance with the terms of the Share limited to, disclosure of reasons for acquisition of Subscription and Shareholders’ Agreement dated July 11, 2022 target entity, if its business is outside the main line with pre-defined milestones for increase in stake of ABDFVL in of business of the listed entity). Imperial through stake purchase/secondary transaction. Imperial has become a wholly owned subsidiary of ABDFVL and consequently, a step-down wholly owned subsidiary of Aditya Birla Fashion and Retail Limited (“ABFRL”). e) Brief details of any governmental or regulatory No regulatory approvals are required approvals required for the acquisition. f) Indicative time period for completion of the Completed acquisition. g) Consideration- whether cash consideration or share Cash consideration swap or any other form and details of the same. h) Cost of acquisition and/or the price at which the The shares are acquired as per the agreed terms & conditions shares are acquired. under the Share Subscription and Shareholders’ Agreement dated July 11, 2022 i) Percentage of shareholding/control acquired Through the subject transaction, ABDFVL has increased its and/or number of shares acquired. holding from 84.38% to 100% in Imperial. j) Brief background about the entity acquired in terms  Incorporated in the year 2012; of products/line of business acquired, date of  Engaged in the business of manufacturing, marketing, and incorporation, history of last 3 years turnover, distribution (both online & offline) of fashion apparel country in which the acquired entity has presence under the brand ‘Urbano’ and and any other significant information (in brief).  Revenue for last 3 years from business were INR 119.38 Cr. (FY 26); INR 77.93 Cr. (FY25), INR 66.78 Cr. (FY24). ADITYA BIRLA FASHION AND RETAIL LIMITED Registered Office: Piramal Agastya Corporate Park, Building ‘A’, CIN: L18101MH2007PLC233901 Website: www.abfrl.com 4th and 5th Floor, Unit No. 401, 403, 501, 502, Tel.: +91 86529 05000 E-mail: secretarial@abfrl.adityabirla.com L.B.S. Road, Kurla, Mumbai - 400 070 Fax: +91 86529 05400