NSEGeneral Updates3d ago · 15 Sept 2026, 04:08 pm
General Updates
Purple Style Labs Limited · PERNIASPOP
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Purple Style Labs Limited has informed the Exchange about the acquisition of 42 Crores equity shares of PSL Retail Private Limited, a wholly owned subsidiary, through rights issue.
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Growth Catalyst6/10
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Purple Style Labs Limited has informed the Exchange about General Updates
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PURPLESTYLE_15092026160740_PSL_BM_15Sep2026_Disclsoure_under_Reg_30_-_Acquistion_upload.pdf
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Date: September 15, 2026
To, To,
The Listing Department, Department of Corporate Services
National Stock Exchange of India Ltd BSE Limited
Exchange Plaza, C-1, Block G, Phiroze Jeejeebhoy Towers,
Bandra Kurla Complex, Dalal Street, Fort,
Bandra (E) Mumbai - 400 001
Mumbai – 400 051
NSE Symbol: PERNIASPOP BSE Scrip Code: 544901
Subject: Disclosure under Regulation 30 of the Securities Exchange Board of India (Listing
Obligations and Disclosure Requirements) Regulations, 2015.
Dear Sir/ Madam,
Pursuant to Regulation 30 read with Para A of Part A to Schedule III of the Securities Exchange Board of
India (Listing Obligations and Disclosure Requirements) Regulations, 2015 (“Listing Regulations”), we
hereby inform you that the Board of Directors of Purple Style Labs Limited (“Company”), at its meeting held
on September 15, 2026, at 03:00 p.m. and concluded at 03:45 p.m., has in accordance with the objects of the
Initial Public Offering (“IPO”) of the Company, and for part-utilization of the net proceeds received from the
fresh issue of the equity shares pursuant to the IPO, considered and approved the investment of INR 420
Crores by acquisition of equity shares of PSL Retail Private Limited, wholly owned subsidiary of the
Company through rights issue.
Further, the details as required in accordance with the SEBI Master Circular No. HO/49/14/14(7)2025-
CFD-POD2/I/3762/2026 dated January 30, 2026, are provided herewith under the Annexure hereto.
Kindly take the same on record.
Thanking You,
For and on Behalf of
Purple Style Labs Limited
Gulshan Mumtaz Khan
Company Secretary and Compliance officer
Membership Number: A57061
Address: CTS No. 1081, Plot No. 110, TPS Village,
Service Road, Western Express Highway, Vile parle (East),
Mumbai, Maharashtra – 400057, India.
Annexure
Disclosure under Regulation 30 of the Securities Exchange Board of India (Listing Obligations and
Disclosure Requirements) Regulations, 2015 read with the Securities Exchange Board of India
Master Circular No. HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026, as
updated from time to time
Sr. No Particulars Details of investment in PSL Retail Private Limited
1. Name of th e target entity, details in Name of target entity: PSL Retail Private Limited (“PSLR”)
brief such as size, turnover etc.
Brief details: PSLR, a private limited company incorporated
under the Companies Act, 2013 (“Act”), is a wholly owned
subsidiary and Material Subsidiary of the Company as per
the provisions of the Listing Regulations
Revenue from Operations for the financial year ended
March 31, 2026: INR 5,557.38 million
Paid up share capital as on the date of this disclosure:
INR 2,80,01,00,900
2. Whether th e acquisition would fall PSLR, being a wholly owned subsidiary of the Company, is a
within related party transaction(s) related party to the Company as per Section 2(76) of the Act.
and whether the promoter/ The transaction being undertaken is in accordance with the
promoter group/ group companies objects of the IPO stated in the offer document of the
have any interest in the entity being Company and is on an arm’s length basis.
acquired? If yes, nature of interest
and details thereof and whether the Further, the interests of Promoters/Promoter Group of the
same is done at “arm’s length” Company are as follows:
a. Promoter: Mr. Abhishek Agarwal, Whole-time
Director and Chief Executive Officer, Promoter and
a shareholder of the Company, also serves as a
director on the board of directors of PSLR.
b. Members of Promoter Group: Ms. Priyanka
Agarwal and Ms. Payal Agarwal, immediate
relatives of the Promoter are shareholders of the
Company.
Except to the extent of shareholding of the Promoter and
members of Promoter Group, and directorship of the
Promoter, as stated above, none of the Promoter, Promoter
Group, or group companies of the Company have any
interest in the concerned transaction.
3. Industry to which the entity being Commercial.
acquired belongs
4. Objects an d impact of acquisition As disclosed under "Objects of the Issue" section in the
(including but not limited to, prospectus dated September 02, 2026 filed by the Company
disclosure of reasons for acquisition with Registrar of Companies, Mumbai I (“Prospectus”), the
of target entity, if its business is objects for which the Net Proceeds (as defined in the
outside the main line of business of Prospectus) of the IPO are proposed to be utilized include
the listed entity) (but not limited to): (a) investment in PSLR for expenditure
towards its lease liabilities of experience centers, and back-
end offices in India; and (b) general corporate purposes of
the Company and its subsidiaries.
Accordingly, the proposed investment proceeds will be
utilised by PSLR towards the lease liabilities of PSLR’s
experience centers, and back-end offices in India and its
general corporate purposes only.
5. Brief detail s of any governmental or Not required.
regulatory approvals required for
the acquisition
6. Indicative time period for Pursuant to the offer letter for rights issue of equity shares
completion of the acquisition dated September 15, 2026, issued by PSLR, the acquisition
is to be completed during period commencing September
19, 2026, to September 25, 2026.
7. Considerati on - whether cash Cash consideration.
consideration or share swap or any
other form and details of the same
8. Cost of acq uisition and/or the price Acquisition of 42 Crores equity shares having face value of
at which the shares are acquired INR 10 each at an issue price of INR 10 each aggregating to
INR 420 Crores.
9. Percentage of shareholding / control The Company currently holds 100% of the shares of PSLR
acquired and / or number of shares and will continue to hold the same percentage of shares of
acquired PSLR upon completion of the proposed investment.
10. Brief backg round about the entity Brief background:
acquired in terms of products/line
of business acquired, date of PSLR, incorporated in India, operates the luxury omni-
incorporation, history of last 3 years channel fashion platform and retails across categories like
turnover, country in which the womenswear, menswear and others including jewelry,
acquired entity has presence and accessories, and kidswear. PSLR operates the business
any other significant information (in through its physical experience centres in India and an
brief) online platform under the brand name, Pernia’s Pop-Up
Shop.
Date of incorporation: August 29, 2019
History of last 3 years turnover of PSLR is as follows:
Financial Year Revenue from operations (INR
in Millions)
FY 2023-24 4,951.92
FY 2024-25 4,858.67
FY 2025-26 5,557.38