NSEPress Release10 Sept 2026 · 10 Sept 2026, 12:23 pm
Press Release
Nandani Creation Limited · JAIPURKURT
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Nandani Creation Limited, the parent company of Jaipur Kurti, has announced Project 50, a strategic retail expansion program to expand its retail stores network from 18 to 50 stores by March 31, 2027, with a focus on omnichannel growth, technology, and operational efficiency.
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Nandani Creation Limited has informed the Exchange regarding a press release dated September 10, 2026, titled "Nandani Creation Limited with its Brand Jaipur Kurti Announces Project 50 -Targets 50 Retail Stores by March, 2027.".
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SYMBOL: JAIPURKURT
ISIN: INE696V01013
To, Dated: 10-09-2026
The Manager-Listing Department,
The National Stock Exchange of India Limited,
Exchange Plaza, NSE Building,
Bandra Kurla Complex, Bandra East,
Mumbai-400 051
Subject: Press Release
Dear Sir( s ),
Please find herewith enclosed the press release dated Thursday, September 10, 2026 by Nandani Creation Limited.
Nandani Creation Limited with its Brand Jaipur Kurti Announces ‘Project 50’
Targets 50 Retail Stores by March, 2027.
Expanding with Purpose — Building a Scalable, Data-Led and Profitable Omnichannel Fashion Business
This is for your kind information and record.
Thanking You,
FOR NANDANI CREATION LIMITED
GUNJAN JAIN
COMPANY SECRETARY & COMPLIANCE OFFICER
M No.: A45068
Project 50: Jaipur Kurti Targets 50 Retail Stores by March 2027
Expanding with Purpose — Building a Scalable, Data-Led and Profitable Omnichannel Fashion Business
Thursday, September 09, 2026: Nandani Creation Ltd (NCL), a leading women Indian wear player selling apparel under Jaipur
Kurti brand, announced Project 50, a strategic retail expansion Programme aimed at expanding Jaipur Kurti’s retail stores
network from 18 stores to 50 stores by March 31, 2027. The initiative is part of the Company’s strategy to expand its customer
reach and strengthen its presence across retail, D2C and marketplace channels.
“Project 50 is more than a retail store expansion. Project 50 marks the beginning of the next phase of Jaipur Kurti’s
growth journey, combining retail expansion with investments in technology, AI-led business intelligence, product
development, inventory productivity with operational capabilities.
The initiative is designed not only to expand the Company’s physical retail footprint, but also to create a stronger and more
integrated omnichannel platform across Retail, D2C, Marketplaces and Social Commerce, with a clear focus on top-line growth,
customer reach, operational efficiency and sustainable bottom-line improvement.
Project 50-Scaling the Next Phase of Jaipur Kurti
Under Project 50, Jaipur Kurti plans to add 32 net new stores to its existing network, with the expansion planned in phases and
a targeted opening pace of approximately 4–6 stores per month.
The objective is to build a larger and more productive retail network, while integrating stores, D2C and marketplace channels
into one coordinated growth engine.
Retail | D2C | Marketplaces | Social
The objective is simple: one customer, one brand, multiple channels.
Project 50 will focus on five key growth levers:
01 | EXPAND
Increase the retail footprint and customer reach.
02 | PRODUCT
Strengthen design, merchandise and newness with sharper demand-led planning.
03 | AI, DATA & ANALYTICS
Deploy technology, AI and advanced analytics across demand forecasting, assortment planning, inventory allocation, customer
behavior, pricing, replenishment and store productivity.
03 | INVENTORY
Improve allocation, availability and inventory rotation across channels.
04 | SCALE
Build production, sourcing, people and supply-chain capacity ahead of growth.
05 | PROFITABLE GROWTH & DISCIPLINE
Link expansion with store-level economics, productivity, working-capital planning, cash-flow management and disciplined
capital allocation.
Building the Engine Behind the Stores
As the retail network scales, Jaipur Kurti will strengthen the operating infrastructure behind it — from production and sourcing
to warehouse, technology, merchandise allocation and store operations.
A centralised inventory approach will allow the Company to manage stores, D2C and marketplaces as one commercial
ecosystem, rather than as independent channels.
The Company will evaluate expansion not only through store additions, but through parameters such as store productivity, like-
for-like growth, inventory efficiency, sell-through, customer acquisition and retention, working-capital efficiency and overall
financial discipline.
The Company’s stated objective is to establish a profitable and repeatable expansion model rather than pursue growth purely
for footprint.
Commenting on the same, Mr. Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited, said:
“Project 50 is a defining step in Jaipur Kurti’s growth journey. We are not simply aiming to add stores; we are building the
operating engine required to scale the brand.
Our focus is to bring retail, D2C and marketplaces together, improve product and inventory productivity, and build the
capabilities required for sustainable expansion. As we grow from 18 to 50 stores, disciplined execution and financial control will
remain as important as growth itself.
As we move from 18 to 50 stores, our objective is to grow the top line while simultaneously building stronger operating leverage
and improving the bottom line while customer focus and financial control will remain as important as growth itself.
We are building this business for the long term. Project 50 is not just a store-count milestone; it is the next phase of building
Jaipur Kurti as a scalable, technology-enabled and financially disciplined national fashion brand.”
What Success Looks Like
By March 31, 2027, Jaipur Kurti aims to establish a 50-store retail network supported by an integrated, technology-
enabled omnichannel operating model.
Success will be measured not only by the number of stores added, but by the Company’s ability to build a more productive retail
network, increase customer reach, improve inventory efficiency, strengthen like-for-like performance, enhance operating
efficiency and maintain financial discipline.
The Company will measure success not only through store additions, but through customer reach, store productivity, like-
for-like growth, inventory efficiency, technology and AI adoption, operating leverage and financial discipline.
Current Brand’s Presence
Besides this partnership, company currently operates 8 COCO retail stores (3 in Jaipur, 1 in Ahmedabad, 1 in Kota, 1 in Shri
Ganganagar, 1 in Lucknow & 1 in Ghaziabad) and 8 FOFO retail stores (3 in Delhi, 2 in Gurugram, 1 in Mumbai, 1 in Ajmer, 1 in
Ludhiana), 30+ Shoppers Stop Stores, 70+ SIS Store, 80+ Reliance Trends Store, 25+ Avantara & Kalanikethan Stores,
20+Reliance Centro Stores, 25+ Fashion factory stores and many more. The company also retails through all the major e-
commerce platforms such as Myntra, Ajio, Nykaa, Flipkart, Tata Cliq, etc, through its proprietary website
https://www.jaipurkurti.com/ and through its mobile application available on both App Store and Play Store. The company is
also available in Quick Commerce with Swiggy InstaMart ensuing rapid delivery and increasing accessibility.
About Nandani Creation Ltd.:
Nandani Creation, founded in 2012, is Jaipur based online-first fashion player offering women's Indian wear products under the
brands “Jaipur Kurti”, “Amaiva- By Jaipur Kurti”, “Jaipur Kurti Luxe” & “Desi Fusion”. The company has its Head Office in
Jaipur with sales channels comprising of online platforms and offline stores.
Disclaimer:
Certain statements in this press release may be forward-looking statements and/or based on management’s current
expectations and beliefs concerning future developments and their potential effects upon Nandani Creation. The forward-
looking statements are not a guarantee of future performance and involve risks and uncertainties and there are important
factors that could cause actual results to differ, possibly materially, from expectations reflected in such forward-looking
statements. Nandani Creation does not intend, and is under no obligation, to update any forward-looking statement contained
in this press release.