NSEUpdates9 Sept 2026 · 9 Sept 2026, 03:32 pm
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Parag Milk Foods Limited · PARAGMILK
✦ AI Summary▲ PositiveProduct Launch
Parag Milk Foods Limited has launched Avvatar Popped Protein Chips, expanding its nutrition portfolio into the snacking category. The product is non-fried, contains 10gms of protein per 30gms pack, and is priced at INR 60/-.
Analysis Scores
Earnings Impact6/10
Growth Catalyst8/10
Governance Concern1/10
Regulatory Risk2/10
Balance Sheet Risk3/10
Liquidity Impact9/10
Market Sentiment8/10
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Full Announcement
Parag Milk Foods Limited has informed the Exchange regarding Press Release titled "Parag Milk Foods Takes Its Nutrition Play into Snacking with Avvatar Popped Protein Chips".
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September 9, 2026
Compliance Department, Compliance Department,
BSE Limited, National Stock Exchange of India Ltd.
Phiroze Jeejeebhoy Tower, Exchange Plaza,
Dalal Street, Fort, Plot No. C/1, G-Block,
Mumbai - 400 001 Bandra Kurla Complex, Bandra
(E), Mumbai - 400 051
Scrip Code: 539889 NSE Symbol: PARAGMILK
Dear Sir/Madam,
Sub: Press Release on New Product Launch
Pursuant to Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements)
Regulations, 2015 (SEBI Listing Regulations), we enclose herewith a copy of Press Release
titled “Parag Milk Foods Takes Its Nutrition Play into Snacking with Avvatar Popped
Protein Chips”.
Please note that the threshold pertaining to the above product launch does not meet the
materiality criteria of the Company as prescribed under Regulation 30 of the SEBI Listing
Regulations read with the SEBI Master Circular No. HO/49/14/14(7)2025-CFD-
POD2/I/3762/2026, last updated on January 30, 2026. Accordingly, disclosure under the as
per foresaid provisions is not applicable.
The copy of the same is also being made available on the Company's website at
www.paragmilkfoods.com.
Request you to kindly take the same on records.
Thanking you.
For Parag Milk Foods Limited
Virendra Varma
Company Secretary and
Compliance Officer
FCS No. 10520
Encl: As above.
Parag Milk Foods Takes Its Nutrition Play into Snacking with Avvatar Popped Protein Chips
Company expands its New Age Business, taking protein beyond traditional nutrition formats and into everyday consumption
Mumbai, September 9, 2026: Parag Milk Foods Ltd. is expanding its nutrition portfolio into the fast-growing snacking
category with the launch of Avvatar Popped Chips, marking the next phase of the company’s journey from dairy to nutrition
and now into new-age food categories. The launch strengthens Parag’s ambition to make protein more accessible across
formats, occasions and consumer needs.
The launch builds on Avvatar’s growing portfolio of protein powders, ready-to-drink beverages and bars, with snacking
emerging as the latest avenue to expand protein consumption. Together, these formats enable Avvatar to address a wider
range of nutrition needs and consumption occasions, making protein a more relevant part of everyday food choices.
Available in Magic Masala and Pudina, Avvatar Popped Chips are non-fried and offer 10gms of protein per 30gms pack, priced
at INR 60/-, with no added sugar, no palm oil and no preservatives. The products are available on Avvatar website, Quick
Commerce, Vending Machines and General Trade and Modern Trade. The new offering brings Avvatar’s protein proposition
into a familiar snacking format, extending the brand beyond traditional active nutrition.
Ms. Akshali Shah, Executive Director, Parag Milk Foods Ltd., said "This launch marks an important step in Parag Milk Foods’
evolution from a dairy-led company to a broader nutrition-led food business. We see a significant opportunity to take our
expertise in dairy and protein and build it into categories that are increasingly relevant to the way consumers eat today. With
Avvatar, we are extending protein beyond traditional nutrition formats and into everyday consumption occasions, including
snacking. Our ambition is to build a holistic protein ecosystem that brings together nutrition, convenience and accessibility
across formats and lifestyles. Entering snacking is therefore not simply an extension of our portfolio; it is a strategic step
towards creating a larger, more contemporary food and nutrition business with protein at its core."
The launch further strengthens Parag Milk Foods’ New Age Business, with Avvatar playing a key role in the company’s strategy
to build new growth avenues in nutrition and adjacent food categories. By leveraging its expertise in dairy and protein, Parag
is expanding its presence into high-growth segments that align with evolving consumer preferences.
With nutrition at the heart of its next phase of growth, Parag Milk Foods is building on its dairy heritage to create a broader
portfolio where protein can play a role across the consumer’s day from specialised nutrition to convenient, everyday snacking.
Parag Milk Foods Ltd.
CIN: L15204PN1992PLC070209
Registered Office: Flat No. 1, Plot No. 19, Nav Rajasthan Society, Behind Ratna Memorial Hospital,
Senapati Bapat Road, Shivaji Nagar, Pune - 411016, Maharashtra
Corporate Office: 10th Floor, Nirmal Building, Nariman Point, Mumbai - 400021, Maharashtra
Tel.: 022- 43005555 | Website: www.paragmilkfoods.com | Email: investors@parag.com
About Parag Milk Foods Ltd:
Parag Milk Foods Limited, established in 1992, is the largest private dairy FMCG Company with a Pan India presence. The
Company’s manufacturing facilities with in-house technology which are strategically located at Manchar and Thorandale in
Maharashtra and Palamner in Andhra Pradesh. The Company sells 100% cow’s milk products that are healthy and nutritious.
Integrated business model and strong R&D capabilities have helped the Company emerge as a leader in innovation. The
Company’s dairy farm, Bhagyalaxmi, houses more than 5,000 cows, with an automated milking process. The Company offers
traditional products like Ghee, Dahi, Paneer, Liquid Milk, etc. under brand “Gowardhan”, and products like Cheese, UHT Milk,
Buttermilk, Lassi, Flavoured Milk Shakes, etc. under the brand name “Go”. “Pride of Cows”, the flagship brand of the Company
based on proposition of Farm to Home – single origin concept targeting customers seeking premium quality dairy products.
The Company is also present in Whey Protein based sports nutrition under the brand Avvatar – India’s 1st 100% vegetarian
whey protein. The Company’s goal is to become the global nutrition provider and become the largest dairy FMCG Company
that emphasizes health and nutrition to consumers through quality and innovation.
For further information; please contact
Brian D’Penha - Head-Investor Relations
investors@parag.com, 022-43005555, +918355897606
Parag Milk Foods Ltd.
CIN: L15204PN1992PLC070209
Registered Office: Flat No. 1, Plot No. 19, Nav Rajasthan Society, Behind Ratna Memorial Hospital,
Senapati Bapat Road, Shivaji Nagar, Pune - 411016, Maharashtra
Corporate Office: 10th Floor, Nirmal Building, Nariman Point, Mumbai - 400021, Maharashtra
Tel.: 022- 43005555 | Website: www.paragmilkfoods.com | Email: investors@parag.com