NSEPress Release8 Sept 2026 · 8 Sept 2026, 02:42 pm
Press Release
Schaeffler India Limited · SCHAEFFLER
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Schaeffler India Limited has announced the launch of a major aftermarket brand transformation, where its established product brands will be united under the strong Schaeffler brand. The phased rollout will begin in Q2 2027 with the FAG product brand, with new packaging design and a unified visual identity.
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Schaeffler India Limited has informed the Exchange regarding a press release dated September 08, 2026, titled "Schaeffler launches major aftermarket brand transformation".
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Schaeffler India Limited · Pune · Maharashtra
BSE Limited National Stock Exchange of India Limited
Phiroze Jeejeebhoy Towers, Exchange Plaza, C – 1, Block G,
Dalal Street, Bandra-Kurla Complex, Bandra (E),
Mumbai-400001 Mumbai-400051
Company Code: 505790 Company Code: SCHAEFFLER
Sub: Press Release - Schaeffler launches major aftermarket brand
transformation 08/09/2026
Dear Sirs,
With reference to the captioned matter, a Press Release is enclosed herewith. Phone: +912068198464
Kindly take the same on your records.
Thanking you,
Yours faithfully,
For Schaeffler India Limited
Ashish Tiwari,
General Counsel & Company Secretary
Encl.: As above
Schaeffler India Limited
Registered and Corporate Office: 15th Floor, (ASTP) Amar Sadanand Tech Park, Baner, Pune, Maharashtra, India – 411045 Tel: +91-20-68198400 | Fax: +91-20-68198405
CIN: L29130PN1962PLC204515, www.schaeffler.co.in, info.in@schaeffler.com,
Press Release
Schaeffler launches major aftermarket brand
transformation
• Established product brands to be united under the strong Schaeffler
brand
• Global phased rollout to begin in Q2 2027 with the FAG product brand
• New packaging design marks the first visible step, while maintaining the
same high OE quality, performance and reliability
Frankfurt | September 8, 2026 | Schaeffler is bringing its leading aftermarket
brands together under one strong brand identity. Starting in Q2 2027, the product
brands FAG, INA and LuK will gradually transition to a unified Schaeffler brand
presence, giving customers worldwide easier access to the complete portfolio of
products, services and digital solutions offered by Schaeffler Vehicle Lifetime
Solutions.
In the global aftermarket, where increasing vehicle complexity is reshaping
customer needs, workshops and distributors are looking for integrated solutions
rather than individual components. By uniting its aftermarket portfolio under one
strong brand, Schaeffler is simplifying access to a broader ecosystem of products,
services and digital solutions, making it easier for customers to identify the right
solutions, navigate the portfolio and benefit from the full expertise of one trusted
technology partner. Vehicle Lifetime Solutions is the first Schaeffler division to
bring this unified brand approach to customers worldwide.
“Customers already experience Schaeffler as one technology partner. Bringing our
VLS product and service portfolio together under one brand is the logical next
step and reinforces our ambition to lead the future of mobility and repair,” says
Jens Schueler, CEO Vehicle Lifetime Solutions.
New packaging design marks the first visible step
The rollout will begin with the FAG aftermarket portfolio. Starting in Q2 2027,
products worldwide will feature a new packaging design that places the Schaeffler
brand more prominently and introduces a more unified visual identity. At the
same time, the well-established brands FAG, INA and LuK will remain visible in a
supporting role, ensuring orientation, continuity and recognition for customers.
INTERNAL
This approach preserves the strong market awareness and trust these product
brands have built over decades, while creating a clearer and more consistent
Schaeffler presence across the aftermarket.
At Automechanika Frankfurt 2026, Schaeffler Vehicle Lifetime Solutions will offer
an initial preview of its future brand experience. “Professional mechanics expect
integrated repair solutions they can trust. Our ‘one brand’ approach will simplify
decision-making for installers, strengthen the connection with the Schaeffler
corporate brand and make our communications more efficient. By retaining the
established FAG, INA and LuK nameplates, we ensure a smooth transition while
preserving the trust and recognition these brands have built. Our distribution
partners also benefit from a mono brand structure and reduced communication
complexity,” says Maik Losleben, Head of Repair and Maintenance Solutions at
Schaeffler Vehicle Lifetime Solutions.
Phased transition over the coming years
The transition will be introduced gradually, starting with FAG in Q2 2027. Product
quality, specifications, part numbers, agreements, day-to-day business processes
and online catalogs will remain unchanged. Product labeling will also remain
unchanged: FAG, LuK and INA brand names will continue to be visible on the
metal components themselves. Sales tools, training and clear customer
communication will be provided before each rollout step. Advertising, brochures,
digital assets and point-of-sale materials will adopt a clear Schaeffler focus, with
product-brand names used as supporting elements.
Furthermore, the company is introducting a clear and meaningful product-naming
concept under the Schaeffler brand as a global standard. This phased approach
ensures continuity for distributors and workshops in their daily business, while
making the broader Schaeffler portfolio easier to recognize, navigate and access.
Unveiled for the first time at Automechanika Frankfurt 2026: the new aftermarket
packaging design for the FAG portfolio. INA and LuK products remain unchanged in 2027.
New packaging design marks the first visible step, while maintaining the same high OE
quality, performance and reliability
Photos: Schaeffler
Schaeffler Group – We pioneer motion
The Schaeffler Group has been driving forward groundbreaking inventions and developments in the field of
motion technology for 80 years. With innovative technologies, products, and services for electric mobility, CO₂-
efficient drives, chassis solutions and renewable energies, the company is a reliable partner for making motion
more efficient, intelligent, and sustainable – over the entire life cycle. Schaeffler describes its comprehensive
range of products and services by means of eight product families: From bearing solutions and all types of linear
guidance systems through to repair and monitoring services. Schaeffler is with around 110,000 employees and
more than 250 locations in 55 countries, one of the world’s largest family-owned companies and one of
Germany’s most innovative companies.
Contact
Renata Costa Silva
Global Vice President Marketing &
Communications
Schaeffler Vehicle Lifetime Solutions
Germany GmbH & Co. KG, Frankfurt
+49 69 27135 1040
renata.costasilva@schaeffler.com
Eva Reinhardt
Head of Communications
Schaeffler Vehicle Lifetime Solutions
Germany GmbH & Co. KG, Frankfurt
+49 69 27135 3813
eva.reinhardt@schaeffler.com
Katja Wild
Communications
Schaeffler Vehicle Lifetime Solutions
Germany GmbH & Co. KG, Frankfurt
+49 69 27135 3814
katja.wild@schaeffler.com