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UltraTech Cement Limited · ULTRACEMCO
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UltraTech Cement Limited has informed the Exchange regarding 'Aditya Birla Group launches wires and cables business; Ultravolt marks the Group s fourth new business foray in three years'.
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UltraTech Cement Limited has informed the Exchange regarding 'Aditya Birla Group launches wires and cables business; Ultravolt marks the Group s fourth new business foray in three years'.
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ULTRACEMCO1_03092026182942_Wires_and_Cables_-_Brand_launch.pdf
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3rd September, 2026
BSE Limited The National Stock Exchange of India Limited
Corporate Relationship Department Listing Department
Scrip Code: 532538 Scrip Code: ULTRACEMCO
Sub: Press Release
Dear Sirs,
Please find attached the press release titled ‘Aditya Birla Group launches wires and cables
business; ‘Ultravolt’ marks the Group’s fourth new business foray in three years’, being issued
by the Company.
The above is for your information and records.
Thanking You,
Yours faithfully,
For UltraTech Cement Limited
Dhiraj Kapoor
Company Secretary and Compliance Officer
Encl: a/a
Luxembourg Stock Exchange Singapore Exchange
BP 165 / L – 2011 Luxembourg 2 Shenton Way, #02-02, SGX Centre 1,
Scrip Code: Singapore 068804
US90403E1038 and US90403E2028 ISIN Code: US90403YAA73 and
USY9048BAA18
UltraTech Cement Limited
Registered Office : Ahura Centre, B – Wing, 2nd Floor, Mahakali Caves Road, Andheri (East), Mumbai 400 093, India
T: +91 22 6691 7800 / 2926 7800 I F: +91 22 6692 8109 I W: www.ultratechcement.com/www.adityabirla.com I CIN : L26940MH2000PLC128420
Aditya Birla Group launches wires and cables business; ‘Ultravolt’ marks the
Group’s fourth new business foray in three years
- Aims to build a scaled national brand and become one of the top two players within
5 years
- At launch, Ultravolt will be the second largest player in the wires segment by capacity
National, 3 September 2026: Aditya Birla Group, today announced the launch of the
wires and cables business, Ultravolt, marking the group’s fourth new business foray in
three years. Backed by an investment of Rs.1,800 crore, Ultravolt will be the second
largest player in the wires segment by capacity. Housed under UltraTech Cement Limited,
the business aims to build a scaled national brand and become one of the top two players
within 5 years.
UltraTech’s entry in the wires and cables market extends its participation in the
construction value chain beyond grey cement, ready-mix concrete, building products, and
white cement consistent with its stated Building Solutions strategy. It also enables
UltraTech to participate more deeply in the growing opportunity around home building,
infrastructure and electrification.
Mr Kumar Mangalam Birla, Chairman, Aditya Birla Group said, “Wires and cables are
becoming central to India's next phase of development. They sit at the intersection of three
mega trends in the Indian economy – urbanization, electrification and digitization. More
than 100 million new homes over the next decade, expanding energy infrastructure, and
the rapid rise of data centers are poised to fuel a boom in the category. Our distinctive
advantage comes from a deep understanding of the product, its underlying components
and the adjacent ecosystems”. He added, “In recent years, successful new business
creation has itself become a core part of the Group’s DNA and an important source of
differentiation for the group. I increasingly see the Aditya Birla Group as providing the
platform and engine for new bets.”
Mr Dilip Gaur, Director, Ultravolt said, “We are venturing at pan India scale rather than
testing the market region by region. Our plan is to reach more than one lakh retailers and
further activate availability through over 5,000 UltraTech Building Solutions (UBS) outlets.
An ambitious rollout across more than 500 districts and 6,000 pin codes to begin with,
reinforces our commitment to growth and innovation. Our state-of-the-art manufacturing
facility, network of more than 20 warehouses, extensive channel connects coupled with
UltraTech’s deep relationships with individual home builders, contractors, real-estate
developers and EPC companies, and a pan-India distribution footprint gives us a strong
platform to scale. Our aim is to build ambitiously through quality, technology, service and
channel partnership.”
The business is anchored by a new manufacturing facility at Jhagadia in Bharuch district,
Gujarat. The strategic location in the state of Gujarat is expected to facilitate efficient
distribution and logistics operations, thereby strengthening the company's ability to serve
markets across India.
Mr Sriram Rangarajan, CEO, Ultravolt said, “Wires are the lifeline of a house but often
go unnoticed. We want to use our understanding of home consumers and to develop
products for their growing needs. We want to bring a more consumer-first approach to the
category, with safety, performance and future-readiness at the centre of product
development. With this thought, we are launching with a portfolio of home wires, flexible
wires, and cables designed for residential, commercial, industrial, and infrastructure
applications. Over time, we plan to expand into a broader range of electrical accessories.”
The business is also building a best-in-class innovative electrician-engagement
programme focused on product knowledge, safety and installation standards. The
programme has already boarded more than 1,600 electricians pre-launch and aims to train
more than 40,000 electricians over the coming year under Skill India programme with
ESSCI.
About Aditya Birla Group
A US$72 billion global conglomerate, Aditya Birla Group is in the League of Fortune 500
and has a consolidated market cap of ^US$120 billion. Aditya Birla Group is present
across 41 countries and 6 continents. Anchored by an extraordinary force of over 227,500
employees, the Group is built on a strong foundation of stakeholder value creation. Aditya
Birla Group enjoys a position of leadership in all the major sectors in which it operates —
from cement to chemicals, metals to textiles and fashion to financial services.
About UltraTech Cement Limited
UltraTech Cement Limited is the cement flagship company of the Aditya Birla Group. A
USD 10 billion building solutions company, UltraTech has a total Grey Cement capacity of
205.5 MTPA and White Cement/Putty capacity of 3.2 MTPA. It is a signatory to the GCCA
Climate Ambition 2050 and has committed to the Net Zero Concrete roadmap announced
by GCCA.