BSECompany Update1 Sept 2026 · 1 Sept 2026, 03:10 pm
A Press Release is enclosed which is self-explanatory.
Gulf Oil Lubricants India Ltd · 538567
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Gulf Oil Lubricants India Ltd has unveiled a new brand platform 'Kuch Behad Kar' for its flagship motorcycle oil brand Gulf Pride, featuring MS Dhoni. The platform aims to capture the spirit of India's new-age riders and their ambition.
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Gulf Oil Lubricants India Ltd - 538567 - Announcement under Regulation 30 (LODR)-Press Release / Media Release
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September 1, 2026
BSE Limited National Stock Exchange of India Limited
Phiroze Jeejeebhoy Towers Exchange Plaza, Bandra-Kurla Complex
Dalal Street, Mumbai - 400 001 Bandra (East), Mumbai - 400 051
Scrip Code: 538567 Scrip symbol: GULFOILLUB
Through: BSE Listing Centre Through: NEAPS
Dear Sir/ Madam,
Sub: Press Release – “Gulf Pride Unveils New Brand Platform - 'Kuch Behad Kar' featuring MS
Dhoni”
Ref: Regulation 30 read with Schedule III of SEBI (Listing Obligations & Disclosure
Requirements) Regulations, 2015
We are pleased to enclose herewith a Press Release announcing the unveiling of 'Kuch Behad Kar' - a new
positioning platform for its flagship motorcycle oil brand, Gulf Pride, featuring its long-standing brand
ambassador MS Dhoni.
Kindly take the same on record.
Thanking You.
For Gulf Oil Lubricants India Limited
Ashish Pandey
Company Secretary and Compliance Officer
Encl.: As above
Press Release
Gulf Pride Unveils New Brand Platform
'Kuch Behad Kar' Featuring MS Dhoni
Gulf Oil Lubricants Bets on Ambition Over Engine Size in Latest Brand Push;
Launches Ad Campaign celebrating the spirit of India's new age rider
Mumbai, September 1, 2026: Gulf Oil Lubricants India Limited (GOLIL), one of India's leading lubricant
companies, today unveiled 'Kuch Behad Kar' — a new positioning platform for its flagship motorcycle oil brand,
Gulf Pride, featuring long-standing brand ambassador MS Dhoni.
Sharpening Gulf Pride's enduring promise of performance, the platform speaks to a generation of young Indians
whose ambition isn't defined by the resources at hand, captured in the campaign's central insight, "Sapna CC
dekh kar nahi aata." The insight itself is rooted in extensive consumer research into how India's new-age youth
define success today. It's this sentiment which is deeply resonant with a generation that refuses to let
circumstance dictate ambition, that anchors the entire platform.
Across India, riders constantly push their machines beyond what they were built for. Whether it is navigating
unpredictable traffic, running small businesses that depend on two wheels, carrying loads through rural terrain,
or taking modest, lower-cc motorcycles on long, difficult rides. For these riders, ambition doesn't wait for a bigger
bike and that demands an engine oil built to keep pace with them. Formulated with Oxybitor technology, Gulf
Pride is engineered to deliver exactly this- a superior pick-up and engine performance which gives riders the
added advantage.
'Kuch Behad Kar' comes to life through a 360-degree campaign spanning TV, digital, social, retail and on-ground
activations across India. Designed to evolve into an ongoing cultural conversation around ambition in today's
India, the platform extends through initiatives like the partnership with MTV Hustle Season 5, reflecting the same
belief that talent needs a stage, not a pedigree, to be discovered. The brand also plans to take the platform digital
through #BehadStories, a long-term storytelling campaign and nationwide search for real riders, dreamers and
doers whose journeys embody limitless ambition. Here, authentic human stories take centre stage, with the
motorcycle quietly supporting every journey.
MS Dhoni's inspiring journey perfectly mirrors the philosophy of Gulf Pride. Rising from a small town to achieve
global sporting success, he represents the resilience, determination and performance mindset that continues to
inspire millions of everyday Indians.
Speaking about the campaign, Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India Limited,
said, “Gulf Pride has always stood for performance. What's changed is what performance means to today's rider.
It's no longer about engine size, but about the determination to go further, whatever machine you're riding. 'Kuch
Behad Kar' sharpens that belief into a platform, and reflects our conviction, as a challenger brand, that every rider
deserves an engine oil built for their ambition, not just their engine capacity. This is central to how we see Gulf
Pride's next phase of growth in India.”
Aarthy Sridhar, Chief Marketing Officer, Gulf Oil Lubricants India Limited, said, “Cultural positioning has
never mattered more than it does today showing up in the real conversations that reflect people's lives and
realities, not just telling them what a product does. For young India, that means ambition outpacing resources,
captured in “Sapna CC dekh kar nahi aata.” Gulf Pride aims at democratising performance by bringing a
conversation once reserved for high-CC, premium motorcycles to the everyday commuter. With “Kuch Behad
Kar,” we want Gulf Pride to stand for performance without limits.”
Conceptualised and directed by agency Curativity, 'Kuch Behad Kar' marks a new chapter for Gulf Pride,
reinforcing its position as a brand that helps India's riders go further, on the road and beyond.
Link to the AD Film - https://www.youtube.com/watch?v=72IoHSmJwfI
Instagram - https://www.instagram.com/reels/Dcu6KYeI1hm/
About GOLIL
Gulf Oil Lubricants India Limited (GOLIL), part of the Hinduja Group and Gulf Oil International, is a leading
player in India's lubricant market offering a comprehensive product portfolio in automotive and industrial
lubricants. GOLIL has extensive Pan India distribution network for B2C and tie-ups with over 50 OEMs, 1000+
industrial, infrastructure, and institutional clients for B2B and exports to over 25 countries. The Company is also
a leading manufacturer and marketer of the AdBlue® product range, preferred by many automotive OEMs, and
also holds a top 5 share in the 2-wheeler battery replacement segment.
In India, Gulf has robust manufacturing and R&D facilities in Silvassa and Ennore, Chennai. The brand
embraces a forward-looking approach in mobility solutions with recent investments in Tirex Chargers (a DC fast
charging company), Indra Technologies (a UK-based slow AC charger/mobility firm), and TechPerspect-brand
Electreefi (an EV SaaS provider).
Globally, Gulf operates in over 100 countries across five continents, offering over 400 performance lubricants
and associated products for all market segments. The brand's identity is fortified through associations with
esteemed brand ambassadors such as Mahendra Singh Dhoni, Hardik Pandya, and Smriti Mandhana, and
partnerships with Chennai Super Kings and global sporting partnerships like Atlassian Williams F1 Team,
Trackhouse MotoGP Team, etc.
About Hinduja Group:
The Hinduja Group is a 111-year-old transnational conglomerate with over 250,000 employees across 100
countries. Founded in 1914 by Late Shri Parmanand Deepchand Hinduja, the Group has evolved into one of
India's most respected diversified business houses, with a leadership in automotive and mobility, banking and
financial services, IT and digital solutions, energy and healthcare. Through its enterprises, the Group has
contributed to India's industrial evolution and economic progress while building strong global partnerships and
market presence worldwide. Anchored in robust governance, disciplined risk management and long-term value
creation, the Hinduja Group is guided by its enduring credo, “My Dharma is to work so that I can give,” reflecting
a legacy that combines global enterprise with nation-building and community commitment.
For Media Enquiry
Mr. Arun Thankappan, Adfactors PR Pvt. Ltd
Mobile: +91 9930860706 | E-Mail: arun.thankappan@adfactorspr.com
www.gulfoilindia.com